Sunday, December 29, 2019
Kite Runner Redemption - 964 Words
Road to Amirââ¬â¢s Redemption In a lifetime, everyone will face personal battles and guilt, some large and some small. Such as guilt over sneaking out, not doing homework, or telling your parents a little white lie. People find peace of mind through redeeming themselves, in other words, we do something that makes up for the cause of guilt. Khaled Hosseinis novel The Kite Runner revolves around betrayal and redemption. Redemption is the act of saying or being saved from sin, error or evil, which the main character Amir seems to need the most. Amir lives with the guilt he has built up over the years because of one incident from his childhood. Amirs fathers words still echo through his head A boy who wont stand up for himself becomes a manâ⬠¦show more contentâ⬠¦But at this moment he realized he could lose everything he has built in America, but for the first time in his life, Amir did not care about only himself, he came to terms with what he had done, and he was ready to red eem himself at any cost. Tarabochia Pg.3 Amir finally became the man who stood up for himself and his sins. Throughout his childhood, Amir looked for his fathers affection and he never could get it. His father had said Im telling you, Rahim, there is something missing in that boy. (pg.24) Amirs father would have been proud of him at this very moment because that was all he had wanted from him. The guilt that was built over the years was finally put to rest at the safety of Sohrab. In Afghanistan when Amir stood up for Sohrab and Assef aggressively beat him up, Amir had said My body was broken just how badly I wouldnt find out until late rbut I felt healed. Healed at last. I laughed. (pg.289) which showed Amir had come to terms with what he had done as a child and was finally felt relieved. Although he was getting beat up, it did not matter anymore, he just wished he had stood up to Assef years ago, and maybe he would have earned his redemption in thatShow MoreRelatedRedemption in Th e Kite Runner1038 Words à |à 5 Pagesââ¬Å"For you, a thousand times over.â⬠In The Kite Runner by Kahled Hosseini, there is a recurring theme of redemption that is portrayed by various literary devices. Kahled excellently juxtaposes devices such as irony, symbolism, and foreshadowing to show redemption within his first novel. As a foreword, the story of The Kite Runner focuses on a man named Amir. In his childhood, he enjoyed a high-class life in Kabul, Afghanistan, living with his father Baba. They have two servants, Ali and his son HassanRead MoreExamples Of Redemption In The Kite Runner1227 Words à |à 5 PagesKite Runner is a novel written by author Khaled Hosseini. The setting takes place in multiple cities and countries such as California, America specifically Fremont, but the main story is in Kabul, Afghanistan in 1975 through 2001. The story is about the protagonist and the narrator of the story Amir. Amir is a wealthy Pashtun boy who grows up in Kabul along with his father Baba. When Amir is nearly 12 years old along with his friend Hassan they spend their days trying to win the prizes in the tournamentRead MoreThe Kite Runner - Amir s Redemption1323 Words à |à 6 PagesThe Kite Runner ââ¬â Amirââ¬â¢s Redemption We all make mistakes, but it is how we make up for those mistakes that will decide the kind of person we will become. The Kite Runner novel was written by Khaled Hosseini about a boy who also grew up in Afghanistan just like the author. The novel opens during a peaceful time in Kabul and tells the story of Amir and his friend and servant, Hassan. It tells us about Amir looking for approval from his father, Baba, the ethnic tensions in Afghanistan and the eventsRead MoreThe Themes Of Betrayal And Redemption In The Kite Runner1858 Words à |à 8 Pages The Kite Runner by Khaled Hosseini is a historical fiction novel set mostly in Kabul, Afghanistan and Fremont, California. The novel spans the time periods before, during, and after the reign of the Russians (1979-1989) and the Talibanââ¬â¢s takeover (1996) of Afghanistan. It is told through the first person perspective of Amir alongside his father, Baba, his half-brother, Hassan, and Babaââ¬â¢s companions Ali and Rahim Khan. Gr owing up, Amir and Hassan are practically inseparable, as they are always playingRead MoreThe Kite Runner: Forgiveness, Loyalty, and the Quest for Redemption2381 Words à |à 10 PagesThe Kite Runner: Forgiveness, Loyalty, and the Quest for Redemption Khaled Hosseiniââ¬â¢s The Kite Runner is an award-winning novel and considered one of todayââ¬â¢s most popular, contemporary classics. The story is one of familiar themes such as loyalty, forgiveness, betrayal, love, and redemption. It follows the tale of Amir and how he must atone for his sins and find a way to ââ¬Å"be good againâ⬠(Hosseini 2). The quintessential message of this book relies on the idea of second chances. Themes of redemptionRead MoreThe Issues of Sin and Redemption in the Kite Runner Essay995 Words à |à 4 PagesParker 05 October 2009 *The Issues* of Sin and Redemption in The Kite Runner Redemption is defined as the act, process, or instance of redeeming--:to free from what distresses or harms: as 1) to help overcome something detrimental; 2)to release from blame or debt; 3) to free from the consequences of sin, or 4) to change for the better. It cannot be accomplished in a single day. Redemption is a process that can take days, weeks, and monthsââ¬âsometimes even years to achieve. As the definitionRead MoreThe Search for Redemption in the Kite Runner and Secret Daughter1252 Words à |à 6 PagesThe search for Redemption In a lifetime one will face many battles and deal with guilt as said ââ¬Å"nearly all men can stand adversity, but if you want to test a manââ¬â¢s character give him powerâ⬠(Abraham Lincoln). Guilt from deceiving others or other immoral acts will result in one constantly searching for redemption. Khalid Hosseniââ¬â¢s novel Kite Runner and Shilpi Somaya Gowdaââ¬â¢s novel Secret Daughter revolve around betrayal and redemption. Firstly, the search for personal redemption will strongly influenceRead MoreApproval, Redemption and Forgiveness in The Kite Runner by Khaled Hosseini617 Words à |à 3 PagesJesus sacrificed his own life for everyoneââ¬â¢s sins in order for redemption, allowing his followers to gain forgiveness. In the novel, The Kite Runner, by Khaled Hosseini, Amir understood that he must risk his own life in order to free him and his father from their sins. Amir desired rebirth of a new life, but he was unsure of how to live a life free of sin. In relatio n to the poem, Redemption, by James Casey, Amir was also running and hiding from his problems. Escaping to California with his fatherRead MoreA Trip to Redemption in Khaled Hosseinis The Kite Runner Essay703 Words à |à 3 PagesAuthor: Khaled Hosseini published The Kite Runner in 2003. By 2005 it became the number one New York Times Bestseller. Although this book was his first novel, people still couldnââ¬â¢t get enough of his story about the troubled friendship between two boys. Sylvester Stallone, an American actor, once said, ââ¬Å"Most action is based on redemption and revenge, and thats a formula. Moby Dick was formula. It is how you get to the conclusion that makes it interestingâ⬠. From time to time mistakes are made everyRead MoreWill Amir Use His Last Chance To Seek Redemption In The Kite Runner1282 Words à |à 6 PagesWill Amir use his last chance to seek redemption? In the book Kite Runner by Khaled Hosseini, Amir the main character struggles to get attentio n of his father and becomes jealous of the his ââ¬Å"servantâ⬠Hassan. Amirââ¬â¢s jealousy tends to test Hassanââ¬â¢s loyalty consistently to the point where Hassan has to sacrifice for Amirââ¬â¢s happiness. After the flashbacks that Amir had as a 36-year adult about the times he abused Hassanââ¬â¢s loyalty. After the death of his father Baba, Babaââ¬â¢s friend Rahim Khan calls him
Saturday, December 21, 2019
Animal Farm - 1555 Words
Animal Farm written by George Orwell is an animal fable happens in a farm where animals start building a communism society, but end up being totalitarianism, hinting obliquely at the communists in the real world. The gaps between pigs and other common animals, demonstrate the theme that the corruption of power appears when majority is ruled. The intelligence superior allows the pigs placing themselves at a position which is closer to the power and which is more easily to corrupt. The inability to question the authorization makes the other common animals becoming the naà ¯ve working class who suffers the corrupting influence of power. The nature of pigs, greed, is the source of their undying lust for ultimate power. At the end, theâ⬠¦show more contentâ⬠¦Therefore, they need to work harder to avoid being thrown away. Instead of questioning the unfair treatment, the animals rather think less and do more work. Common animals are naive working class, who are unable or unwilling t o question authority, condemning themselves to suffer the full extent of the ruling classââ¬â¢s oppression. After having a taste of power, the pigs lose themselves in their lust for ultimate power. Because of the supreme position of the pigs in the farm, a minority controls the majority of the animals, their greed for power leads to the corruption of the power. First of all, Napoleon uses dogs to expel Snowball in order to have exclusive power. Napoleon starts to against every suggestions Snowball proposes at the beginning. He raises the puppy secretly and shows them up while excluding Snowball. These fierce dogs become a sign of Napoleonââ¬â¢s authority and absolute power. It is the first time that execution happens in the farm, it disobeys the essence of Animalism, all animals are friends. However, no one dares to question him because Napoleon has the absolute power, even though it starts corrupting. Secondly, when the pigs move into the farmhouse and begin sleeping in the b eds, the Fourth Commandment turns out to have mysteriously changed. It now reads ââ¬Å"No animal shall sleep in a bed with sheets.â⬠(Orwell, 67) Bed is a symbol of being human in the story. The pigsââ¬â¢ greed of being human has notShow MoreRelated Animal Farm1881 Words à |à 8 PagesGeorge Orwellââ¬â¢s political satire, Animal Farm, in which he uses oppressed talking animals to satirize the Russian Revolution. Early on in the novel, when the animals finally have driven out their oppressive master, Mr. Jones, they take the management of the farm into their own hands, creating a set of Seven Commandments based on the teachings of a wise old pig by the name of Old Major. Commandment numbers one through six are centered upon the general idea that no animal should ever come to resemble manRead More Animal Farm Essay836 Words à |à 4 Pages George Orwellââ¬â¢s political satire ââ¬Å"Animal Farmâ⬠makes some interesting contrasts between the patriotic character of Old Major, an older majestic looking pig, and Napoleon, a pig who seems to bide his time waiting for the right moment to seize control for his own evil purpose. Old Major makes a patriotic speech to the assembled group, expounding the virtues of animalism (socialism) In effect he is calling for a utopian socialism in which the community must sacrifice for the collective well beingRead MoreCruelty in animal Farm1259 Words à |à 6 PagesThis story Animal Farm by George Orwell is a novel about an animal revolution over an oppressive farmer. The irony in the story comes when the pigs turn into the very thing revolted against. They exhibit the same cruelty by treating the other animals the same or even worse than previous owners. This cycle of cruelty is shown in the Russian revolution by Joseph Stalin who is represented by Napoleon in the story. Cruelty in animal farm is shown by the humanââ¬â¢s treatment of the animals, and the animalââ¬â¢sRead MoreAnimal Farm Essay1203 Words à |à 5 PagesIn George Orwellââ¬â¢s novel Animal Farm, a major turning point in the novel was when Napoleon used his secret police force, his dogs, to exile Snowball. Snowball had previously been trying to improve the animalââ¬â¢s lives for the future by building a windmill. After Snowball was exiled, Napoleon became leader and everything immediately went amiss. Orwell stated that: Somehow it seemed as though the farm had grown richer without making the animals themselves any richer- except, of course, for the pigsRead MoreAnimal Farm Essay838 Words à |à 4 Pagessatire Animal Farm becomes a movie . Like the book, the movie is a drama/ action film. It focuses on a farm, - Manor Farm- which is run by an alcoholic farmer known as the character Jones. Jones mistreats, abuses and starves the animals, forcing them to work day after day, striving to make the farm a success. This is because he is in debt and fears the possibility of losing the farm. Unfortunately, his hard work didnt pay off, and Jones was faced with more disappointment. The animals grow tiredRead MoreThe Novel Animal Farm 1362 Words à |à 6 PagesExplain the type of conflict explored in your novel (character vs. man/self/nature/society). Use details from the novel to support your response. From a broad perspective, numerous conflicts emerge throughout the course of the novel Animal Farm, whether it be Man vs. Man or Man vs. Society. In further elaboration upon this reality, Snowball and Napoleon, two noteworthy pigs, conspicuously disagree on numerous topics-of-interest. Evidence from the text that further bolsters this claim is shown whenRead MoreSymbolism in Animal Farm1766 Words à |à 8 PagesSymbolism in Animal Farm Animal Farm is almost a direct parallel to Russia during the time of World War I through World War II. The characters all have real life counterparts that are easily seen. The events are also all real and conveyed in the novel in an easily understood way. The novel creates a new way to look at the events that transpired during this time period and allows people to really understand what happened. In Animal Farm, George Orwell employs many symbols to convey the parallelismRead MoreAnimal Farm : Human Nature in Animals823 Words à |à 4 PagesHuman nature in animals. Was this really shown in George Orwellââ¬â¢s ââ¬ËAnimal Farmââ¬â¢? In fact, there were several messages about human nature reflected in ââ¬â¢Animal Farmââ¬â¢. The messages that were expressed through many different characters and their behaviours, gave an insight into human nature, and showed many characteristics of it. The idea of equality ââ¬Å"all animals are equalâ⬠and socialism would make an ideal society. It would be effective on Animal Farm if it were not for the pigsââ¬â¢ hunger for powerRead MoreEssay on The Transformation of the Animals on Animal Farm689 Words à |à 3 PagesThroughout the course of the novel the lives of everyone ââ¬â human and animal ââ¬â on Animal Farm change dramatically. In the case of the pigs their lives get better and better but for all the other animals and the humans their lives take a turn for the worse, after a brief period of optimism for the animals. This change in lifestyle, perhaps suggests Orwellââ¬â¢s thoughts and feelings about communism as he uses all of the events allegorically with the Russian revolution, for example when Snowball is chasedRead MoreAnimal Farm By George Orwell1479 Words à |à 6 Pages 2015 Animal Farm Animal Farm, by George Orwell, demonstrates how animals who were mistreated by humans and could no longer endure the pain. One night the animals take over a farm because they are frustrated about being mistreated and forgotten. The animals run the humans off the farm and change the name from Manor Farm to Animal Farm . The oldest pig, Old Major, is the one that starts the rebellion. He gives the other animals an idea of what a farm should look like, how animals should be
Friday, December 13, 2019
E-Marketing Environment in Present Scenario Free Essays
string(178) " can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action\." E- marketing is popular nowadays worldwide. Through the help of Internet companies interested in selling goods and services can easily penetrate into the homes and offices of prospective buyers. Companies can measure their marketing related statistics easily and relatively inexpensively. We will write a custom essay sample on E-Marketing Environment in Present Scenario or any similar topic only for you Order Now Certain drawbacks such as information security related issues are of prime concern. Online banking is on constant rise Online advertising techniques have been dramatically affected by technological advancements in the telecommunications industry. In fact, many firms are embracing a new paradigm that is shifting the focus of online advertising from simple text ads to rich multimedia experiences Success in e-commerce requires creative website designing skills.Marketers will become more clever and integrated in marketing approach in near future Introduction Internet marketing, also referred to as i marketing, web marketing, online-marketing, or e Marketing, is the marketing of products or services over the Internet. The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses is a unique quality of the medium.Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes management of digital customer data and electronic customer relationship management (ECRM) systems. Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales. Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2. strategies. In 2008 The New York Times, working with comScore, published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month. Business models Internet marketing is associated with several business models: â⬠¢e-commerce ââ¬â this is where goods are sold directly to consumers (B2C) or businesses (B2B)â⬠¢Publishing ââ¬â this is the sale of advertising Lead-based websites ââ¬â this is an organization that generates value by acquiring sales leads from its website â⬠¢Affiliate marketing ââ¬â this is process in which a product or service developed by one person is sold by other active seller for a share of profits. The owner of the product normally provides some marketing material (sales letter, affiliate link, tracking facility). â⬠¢Local internet marketing ââ¬â this is the process of a locally based company traditionally selling belly to belly and utilizing the Internet to find and nurture relationships, later to take those relationships offline. Black hat marketing ââ¬â this is a form of internet marketing which employs deceptive, less than truthful methods to drive web traffic to a website or affiliate marketing offer. This method sometimes includes Spam, cloaking within search engine result pages, or routing users to pages they didnââ¬â¢t initially request. There are many other business models based on the specific needs of each person or the business that launches an Internet marketing campaign. One-to-one approach The targeted user is typically browsing the Internet alone therefore the marketing messages can reach them personally.This approach is used in search marketing, where the advertisements are based on search engine keywords entered by the user. And now with the advent of Web 2. 0 tools, many users can interconnect as ââ¬Å"peers. â⬠Appeal to specific interests Internet marketing and geo marketing places an emphasis on marketing that appeals to a specific behavior or interest, rather than reaching out to a broadly-defined demographic. ââ¬Å"On- and Off-lineâ⬠marketers typically segment their markets according to age group, gender, geography, and other general factors. Marketers have the luxury of targeting by activity and geolocation.For example, a kayak company can post advertisements on kayaking and canoeing websites with the full knowledge that the audience has a related interest. Internet marketing differs from magazine advertisements, where the goal is to appeal to the projected demographic of the periodical, but rather the advertiser has knowledge of the target audienceââ¬âpeople who engage in certain activities (e. g. , uploading pictures, contributing to blogs)ââ¬â so the company does not rely on the expectation that a certain group of people will be interested in its new product or service.Geo targeting Geo targeting (in internet marketing) and geo marketing are the methods of determining the geolocation (the physical location) of a website visitor with geolocation software, and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, Internet Protocol (IP) address, ISP or other criteria. Different content by choice A typical example for different content by choice in geo targeting is the FedEx website at FedEx. om where users have the choice to select their country location first and are then presented with a different site or article content depending on their selection. Automated different content With automated different content in Internet marketing and geomarketing, the delivery of different content based on the geographical geolocation and other personal information is automated. Advantages Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets.The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis. Internet marketers also have the advantage of measuring statistics easily and inexpensively. Nearly all aspects of an Internet marketing campaign can be traced, measured, and tested.The advertisers can use a variety of methods: pay per impression, pay per click, pay per play, or pay per action. Therefore, marketers can determine which messages or offerings are more appealing to the audience. The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action. You read "E-Marketing Environment in Present Scenario" in category "Papers" Such measurement cannot be achieved through billboard advertising, where an individual will at best be interested, then decide to obtain more information at a later time. Because exposure, response, and overall efficiency of Internet media are easier to track than traditional off-line mediaââ¬âthrough the use of web analytics for instanceââ¬âInternet marketing can offer a greater sense of accountability for advertisers. Marketers and their clients are becoming aware of the need to measure the collaborative effects of marketing (i. e. , how the Internet affects in-store sales). The effects of multichannel marketing can be difficult to determine, but are an important part of ascertaining the value of media campaigns.Limitation Internet marketing requires customers to use newer technologies rather than traditional media. Low-speed Internet connections are another barrier. If companies build large or overly complicated websites, individuals connected to the Internet via dial-up connections or mobile devices experience significant delays in content delivery. From the buyerââ¬â¢s perspective, the inability of shoppers to touch, smell, taste or ââ¬Å"try onâ⬠tangible goods before making an online purchase can be limiting.However, there is an industry standard for e-commerce vendors to reassure customers by having liberal return policies as well as providing in-store pick-up services. A survey of 410 marketing executives listed the following barriers to entry for large companies looking to market online: insufficient ability to measure impact, lack of internal capability, and difficulty convincing senior management. Security concerns Information security is important both to companies and consumers that participate in online business. Many consumers are hesitant to purchase tems over the Internet because they do not trust that their personal inf ormation will remain private. Encryption is the primary method for implementing privacy policies. Recently some companies that do business online have been caught giving away or selling information about their customers. Several of these companies provide guarantees on their websites, claiming that customer information will remain private. Some companies that purchase customer information offer the option for individuals to have their information removed from the database, also known as opting out.However, many customers are unaware if and when their information is being shared, and are unable to stop the transfer of their information between companies if such activity occurs. Another major security concern that consumers have with e-commerce merchants is whether or not they will receive exactly what they purchase. Online merchants have attempted to address this concern by investing in and building strong consumer brands (e. g. , Amazon. com, eBay, Overstock. com), and by leveraging merchant/feedback rating systems and e-commerce bonding solutions.All of these solutions attempt to assure consumers that their transactions will be free of problems because the merchants can be trusted to provide reliable products and services. Additionally, the major online payment mechanisms (credit cards, PayPal, Google Checkout, etc. ) have also provided back-end buyer protection systems to address problems if they actually do occur. Broadband-induced trends Online advertising techniques have been dramatically affected by technological advancements in the telecommunications industry. In fact, many firms are embracing a new paradigm that is shifting the focus of online advertising from simple text ads to rich multimedia experiences. As a result, advertisers can more effectively engage in and manage online branding campaigns, which seek to shape consumer attitudes and feelings towards specific products. The critical technological development fueling this paradigm shift is Broadband. In March 2005, roughly half of all American homes were equipped with broadband technology.By May 2008, broadband technologies had spread to more than 90% of all residential Internet connections in the United States. When one considers a Nielsenââ¬â¢s study conducted in June 2008, which estimated the number of U. S. Internet users as 220,141,969, one can calculate that there are presently about 199 million people in the United States utilizing broadband technologies to surf the Web. As a result, all 199 million members of this burgeoning market have the ability to view TV-like advertisements with the click of a mouse.And to be sure, online advertisers are working feverishly to design rich multimedia content that will engender a ââ¬Å"warm-fuzzyâ⬠feeling when viewed by their target audience. As connection speeds continue to increase, so will the frequency of online branding campaigns. Effects on industries The number of banks offering the ability to perform banking tasks online has also increased. Online banking is believed to appeal to customers because it is more convenient than visiting bank branches. Currently over 150 million U. S. dults now bank online, with increasing Internet connection speed being the primary reason for fast growth in the online banking industry Of those individuals who use the Internet, 44 percent now perform banking activities over the Internet. [Internet auctions have gained popularity. Unique items that could only previously be found at flea markets are being sold on eBay. Specialized e-stores sell items ranging from antiques to movie props. As the premier online reselling platform, eBay is often used as a price-basis for specialized items.Buyers and sellers often look at prices on the website before going to flea markets; the price shown on eBay often becomes the itemââ¬â¢s selling price. It is increasingly common for flea market vendors to place a targeted advertisement on the Internet for each item they are selling online, all while running their business out of their homes. The effect on the advertising industry itself has been profound. In just a few years, online advertising has grown to be worth tens of billions of dollars annually. PricewaterhouseCoopers reported that US$16. 9 billion was spent on Internet marketing in the U.S. in 2006. This has had a growing impact on the electoral process. In 2008 candidates for President heavily utilized Internet marketing strategies to reach constituents. During the 2007 primaries candidates added, on average, over 500 social network supporters per day to help spread their message. President Barack Obama raised over US$1 million in a single day during his extensive Democratic candidacy campaign, largely due to online donors. Success in e-commerce requires marketing skills (or hiring someone with good marketing skills), hard work, and a good website/selling system.There are some good free tools out there to set up a store online, such as ZenCart. A free Zencart site includes everything you need to sell online and includes a system to track all of your orders, control inventory with your browser and process credit cards online without having to open a merchant account (using a paypal payment gateway) Getting a good site is just half the battle. Getting traffic to a new online site can be a challenge. The good thing is that there are alot of free things you can do to get a bunch of traffic to your site.You need to reach out to your existing customers and maintain a regular (at least monthly) e-mail list that you send to regularly. There is a free article you can get about this often-overlooked source at listautomater. com. You need to have good content on your site that is didactic to some degree that has relevant info for persons doing searches on the big 3 search engines. You need to do some work on what is becoming known as Web 2. 0 ââ¬â Write blogs frequently on your site and if you can, get engaged in social networking sites like technorati, Facebook, MySpace, and Linkedin.Find out about social bookmarking sites like delicious and stumpledupon. Make posts with links back to your site on Squidoo (called a lens there) and Digg to get free content. Taking steps to get links back you your site from popular ââ¬Å"releventâ⬠websites is well worth the effort and can be done with little or no cost. You need to give value in order to attract traffic to your site so make sure you spend some time on this, as it is very important. There are also web consultation services out there that will coach you in the process and set up your web store -such as Affordable-E-Commerce. com. The Hurdles are certainly not financial ones, as you can get online with very little money. You need to have some time to do your homework or at the very least you need a good coaching service to help you on your journey. Take advantage of every free tool that you can out there like posting you tube or upstream videos on your site before paying for traffic. Make sure that you or your web service add google analytics to your site so you can track traffic to your site and can get important information like what people are entering on search engines to arrive on your site. With some time and effort, selling online can be fun and very profitable. It took some time to learn some of the tricks of the trade but its not like they are big secrets or anything. Donââ¬â¢t worry about the Hurdles. They may slow you down a little but keep on trying and you will succeed. The most important quality of any successful online merchant is persistence. Possible changes in future 1. Spam will be an issue for senders, but not recipients I get sent hundreds of Spam emails each day, but I see maybe three. Filter technology is working. And I havenââ¬â¢t found an important email in my Spam folder for months. Sorry, but your newsletter or email promotion wonââ¬â¢t count as truly important for most people. Thereââ¬â¢s just too much financial interest in defeating Spam for it not to happen. And soon. The problem for marketers is avoiding the clever traps and filters laid for Spam. And thatââ¬â¢s probably going to cost you money. Soâ⬠¦ 2. Email marketers will divide into the haves and the have nots Think about likely best practices in a few years ââ¬â conforming to authentication requirements, participation in various reputation-based programs, detailed analysis of email content and structure to meet the varying needs of different email clients and email provider services, on-the-fly behavioral segmentation and email customization, etc. tc. None of that is going to be cheap. Email marketing will still make companies a lot of money, but only given a reasonable investment of time and resources in the first place. 3. But there will still be room for the little guys Possibly because some clever company will find out ways of solving the above problems cheaply. Possibly because low delivery rates will still let you make a profit. But mostly because some small companies will still think faster than their larger counterparts. Will offer more value in their emails.And, above all, will talk with the real human voice which resonates best with recipients and that many larger marketing behemoths simply canââ¬â¢t cope with or replicate. 4. Email may merge with other forms of online communication Emails may be replaced with ââ¬Å"messages. â⬠We canââ¬â¢t keep on adding new communication channels and expect people to cope ââ¬â we already have landlines, fax, mobile phones, email, IM, chat and more acronyms on their way. At some point aggregation has to occur, physically and strategically. Physically with tools that simply accepts messages from all sorts of elivery vehicles and presents them to the recipient in a single format they prefer. Strategically, we will not think of email as a standalone message vehicle, but look at our marketing from a generic viewpoint. How best to get the right message to the right person at the right time in the right place? How it gets there is flexible. The delivery mechanism may end up fairly irrelevant and be handled automatically by our marketing tools. 5. Email clients will get clever How about email clients that notice you never read the Acme Shoes newsletter and ask you if you want to be unsubscribed?Or organize your incoming email not by time of delivery, but by priority (based on your previous email reading habits. ) So the newsletters you always read are sitting at the top of the pile when you come back from a business trip. 6. Email service providers will get more sophisticated and integrated Given the complications involved in email marketing at the top tier level, weââ¬â¢ll get top tier services to address the problem. Total management solutions that are almost in place today, integrating all of the following in one handy packageâ⬠¦ Email list management and hosting â⬠¢Deliverability, authentication and reputation services â⬠¢Metrics, response and website analytics â⬠¢Reporting and strategic evaluation â⬠¢Keeping the photocopier topped up with paper. CONCLUSION Today e- marketing is very popular in western developed world . In our country also with the spread of education and fast growing number of good earning professionals it is on boom. More and more companies are marketing goods and services through internet With the help of e-marketing marketers are capable of saving their precious money .No need to set up attractive expensive showrooms. they can escape from the Problems of channel management, but there are certain hurdles in this, the purchasers are unable to touch the goods Many consumers are hesitant to purchase items over the Internet because they do not trust that their personal information will remain private Low-speed Internet connections are another barrier. If companies build large or complicated websites, individuals connected to the Internet via dial-up connections or mobile devices experience significant delays in content delivery.The effect on the advertising industry itself has been profound. In just a few years, online advertising has grown to be worth tens of billions of dollars annually. In coming future anti spam laws will become more and more tougher. More customized way of product offering will come in near futureREFERENCES Marketing management, (kotler and keller) by Prentice hall Marketing management, (Ramaswamy and Namakumari) by Macmillan Services marketing (Rajendra nargundkar) by MacGraw-Hill The Hindustan times news paper www. marketingtitan. com How to cite E-Marketing Environment in Present Scenario, Papers
Thursday, December 5, 2019
Implementation Marketing Strategy Practice -Myassignmenthelp.Com
Question: Discuss About The Implementation Marketing Strategy Practice? Answer: Introduction An organizations resource and its capabilities represent its competitive assets that can be used to compete and gain the ability to succeed in the market. The Hennes MauritzCompany operates in over 69 markets across 4700 stores with 114,586 numbers of employees. The brand stands to be $19 billion in the market. Human capital engaged in its production and managing process is hired from across the countries (About.hm.com 2018). Its main resource stands out to be its cross cultural employees working with the brand. The capabilities can be considered as its high responsiveness of the trends that it adapts to attract more of its customers (Arrigo 2018). It has a good purchasing power and utilizes its suppliers accordingly to achieve the target. The brand collaborates with best designers such as Balmain, which turns out to stand as the capability for the company. The company has a strong social media presence and uses long term advertising campaigns. VRIN Analysis VRIN framework stand for the analysis of valuable, rare, imitate and non substitutable. Valuable The brand has a strong culture involvement in its process with the management following non-hierarchical style which helps to generate innovation from within the organization which is valuable. The company has a strong adaptability to the new market environment with ensuring improvements assuming the given feedback of the customers with the help of media relationship; this is possible for its diverse workforce (Nadeem et al. 2015). Its advertising campaigns also help to grab the customers attention which is really important to HM to make it stand unique from its competitors. The competent leaders, strong corporate culture Persson familys legacy are the valuable of HM. In addition HM is the leading user of Organic cotton in the world. Rare The leadership of HM becomes rare with its market and brand positioning methods as compared to its competitors (Youell 2013). It is essential for every company to maintain its resources securely because the internal clients of the company are its main sources that needs to be distinguished from others to generate effective management. Its human resource is considered to be the organizations sustainable advantage. Encouraging experimentation, trial and error learning, decision making and trying of new ideas is rare to HM. Cost Imitate Procuring more cost in operating the store, purchasing the garments with its best designers across the world leads to temporary competitive advantage (Shen 2014). Similarly, brand and reputation cannot be imitated because the company has strong influence in its market across the world is considered to sustainable competitive advantage to the organization. The unique design of its stores are cost imitate and competitive advantageous also. Non Substitutable The human resource management, the family majority and long term membership leads to financial support and supply chain management are crucial departments in the organization that cannot be functionally substitutes (Li et al. 2014). All lead to sustainable competitive advantage of the organization along with the three generation of the Persson family contribution. HMs business model: fast-fashion and cheap and chic serves as a non-substitutable resource which can be termed as temporary competitive advantage. Value chain analysis Value chain is the set of activities taking place in an organization that creates product and service. The set of activities can be divided into two primary and supporting activities. Primary Activities In fashion industry it is important to have short lead time to benefit as the fashion products have short period of life. In the present time, the brand takes 3-6 weeks of lead after the completion of the garments by the designers. Hence, HM is aiming to cut its lead time with the help of effective logistics and advanced planning (About.hm.com 2018). It ensures that its distribution channels work efficiently as every country has its own distribution centre which distributes to the stores (Mo 2015). The distributions to online customers are delivered by the distribution centre itself .HM always had its best tried to attract the customers and build a strong value for its brand image. The company focuses to offer the best price with the best quality. Occupying a huge market that subsequently helps the brand to reduce its cost and then they collaborate with the suppliers of different markets to enable the production to take place in it lowest cost. The brand maintains to combine fashion and best possible price to concern more customer satisfaction. Support activities Being the second Europes cloth retailer company, HM has its main recourse as its material and labor (About.hm.com 2018). It can stand out to be a point where the small changes made by the company can affect its profit. The company does not own any factories where production can take place which creates problem by not giving any control over the production prices (Cortez et al. 2015). Instead the company works with independent suppliers. Many of its labors are from the poorest countries and garment production takes place there. This leads to a small advantage that it does not need to be dependent on its suppliers if any problem occurs. The European Situation The brand HM has acquired the market across the world in the clothing retailer and stands out to be the second biggest company in Sweden. The textile and fashion industry in European market has trend to increase in the present times focusing more on the wider variety of products with higher quality. The HM Company is also focusing to provide more affordable prices and make competitive advantage of attracting its customers by affordable prices all over the world and providing its employees the best working environment (About.hm.com 2018). This year the sales report stands out to show a little drop down of 11% in the sales percentage of the company (Ft.com, 2018). The company is focusing more to offer its customers the experience of online shopping. The HM operates with its unique brands listed as HM, COS, Monki, Weekday, Cheap Monday, other stories and ARKET. The company provides the best quality with affordable price since its beginning which let the company flourish throughout the world (Zawadzka 2015). Reference About.hm.com 2018 Welcome to the HM Group retrieved from: https://about.hm.com/en.html [Accessed on 10th February, 2018] Arrigo, E., 2018. The Key Role of Retail Stores in Fast Fashion Companies: The HM Case Study. InContemporary Case Studies on Fashion Production, Marketing and Operations(pp. 121-137). Springer, Singapore. Cortez, M.A., Tu, N.T., Van Anh, D., Ng, B.Z. and Vegafria, E., 2014. Fast fashion quadrangle: An analysis.Academy of Marketing Studies Journal,18(1), p.1. Ft.com. (2018).HM faces up to a new reality. [online] Available at: https://www.ft.com/content/9a942bc0-0cd5-11e8-8eb7-42f857ea9f09 [Accessed 10 Feb. 2018]. Li, Y., Zhao, X., Shi, D. and Li, X., 2014. Governance of sustainable supply chains in the fast fashion industry.European Management Journal,32(5), pp.823-836. Mo, Z., 2015. Internationalization process of fast fashion retailers: evidence of HM and Zara.International Journal of Business and Management,10(3), p.217. Nadeem, W., Andreini, D., Salo, J. and Laukkanen, T., 2015. Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers.International Journal of Information Management,35(4), pp.432-442. Shen, B., 2014. Sustainable fashion supply chain: Lessons from HM.Sustainability,6(9), pp.6236-6249. Youell, M. (2013). An Analysis of the Growth and Success of HM.How They Could Impact the Largest Swiss Watch Company, Swatch Group, 108. Zawadzka, S., 2015. Implementation of Marketing Strategies Practiced by Western and Eastern European Fashion Brands: HM and Reserved Case.
Thursday, November 28, 2019
Week One Exercise Solutions free essay sample
Recognition of normal balances | | | | | | The following items appeared in the accounting records of Trigueros, a retail music store that also sponsors concerts. | Classify each of the items as an asset, liability; revenue; or expense from the companys viewpoint. Also indicate the normal account balance of each item. | | | | | | Classification| Normal Balance| a. The albums, tapes, and CDs held for sale to customers. | A| Debit| b. A long-term loan owed to Citizens Bank. | | L| Credit| c. Promotional costs to publicize a concert. | | E| Debit| d. Daily sales of merchandise sold,| | | R| Credit| e. Amounts due from customers,| | | A| Debit| f. Land held as an investment,| | | | A| Debit| g. A new fax machine purchased for office use. | | A| Debit| h. Amounts to be paid in 10 days to suppliers,| | L| Credit| i. Amounts paid to a mall for rent. | | | E| Debit| 2. Basic journal entries. The following transactions pertain to the Jennifer Royall Company: Apr. We will write a custom essay sample on Week One Exercise Solutions or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 1Jennifer Royall invested cash of $15,000 and land valued at $10,000 into the business. Cash15,000 Land10,000 Owners Equity25,000 (Investment by owner) 5Provided $1,200 of services to Jason Ratchford, a client, on account. Ratchford agreed to pay $800 in 15 days and the remaining amount in May. Accounts receivable1,200 Revenue1,200 (Services on account) 9Paid $250 of salaries to an employee. Salary expense250 Cash250 (Paid salary expense for xx/xx/xxxx 14Acquired a new computer for $3,200 on account. Computer equipment3,200 Accounts payable3,200 (Purchased computer on account) 20Collected $800 from Jason Ratchford for services provided on April 5. Cash800 Accounts receivable800 (Received $800 of the $1,200 owed by Ratchford) 24Borrowed $7,500 from BestBanc by securing a six-month loan. Cash7,500 Notes payable7,500 Basic Transaction Processing| On November 1 of the current year, Richard Parker established a sole proprietorship. | The following transactions occurred during the month:| | | 1. Parker invested $19,000 into the business for $19,000 common stock. | 2. Paid $9,000 to acquire a used minivan| 3. Purchased $1,800 of office furniture on account| 4. Performed $2,100 of consulting services on account| 5. Paid $300 of repair expenses| 6. Received $800 from clients who were previously billed in item 4. | 7. Paid $500 on account to the supplier of office furniture in item 3. | 8. Received a $150 electric bill, to be paid next month.
Sunday, November 24, 2019
Organisational behaviour case study Essay Essays
Organisational behaviour case study Essay Essays Organisational behaviour case study Essay Essay Organisational behaviour case study Essay Essay Introduction The chief end for any concern has ever been to increase net income borders. In the past the companies focused merely on the figure of productions and other proficient issues. whereas other facets. such as human recourses direction. were non valued as of high of import. These yearss. concern environment has changed dramatically. It is believed that organizational behavior is one of the chief countries for possible betterment in order to run a sustainable concern ( Robbins et al 2011. p. 8 ) . This instance survey will analyze the internal direction schemes of Westpac group ( Westpac ) . one of the four chief Bankss in Australia. It shows how Westpac uses organizational behavior rules to increase occupation satisfaction to actuate its employees. It will besides explicate how the company supports its employees in struggle state of affairss and analyze the leading manners of the bankââ¬â¢s Chief Executive Officer ( CEO ) . Gail Kelly. Surveies have shown that utilizing the appropriate organizational behavioural techniques can advance a motivated. satisfied and conflict free work force. but how does Westpac actuate its staff and how satisfied are its employees in their occupation functions? Job satisfaction and motive Westpac being a big. good established company is good cognizant of how finding. retaining and actuating its employees can be important for a successful concern to thrive ( Westpac 2006 ) . The company is faced with actuating employees and. in bend. bring forthing high occupation satisfaction throughout all degrees of the administration ( Root 2014 ) . It can besides be deduced that if employees feel occupation satisfaction so this. consecutively. will filtrate through to make a positive experience for Westpacââ¬â¢s clients every bit good. However. in order to bring forth a motivated work force. Westpac must offer its employees benefits. wagess and acknowledgment. which are a few of the cardinal causes of occupation satisfaction ( Robbins et al 2013. p. 59-74 ) . These incentives come in many different signifiers and are sometimes. specific to an employeeââ¬â¢s demands. When actuating a individual with a benefit or wages. Westpac must understand that each single individual will value a wages otherwise ( Root 2014 ) . For illustration. an employee with a immature household may value paid parental leave. or a shorter on the job twenty-four hours. over a publicity or a wage addition. Westpac shows that they understand that non all employees are the same and have differing demands by ranking foremost in 2013 in the one-year benchmarking study ââ¬ËWork/Life Initiativesââ¬â¢ for their flexible work options. offering 12 hebdomads paid parental leave. entree to child attention every bit good as offering flexible on the job hours ( ââ¬ËWestpac leads in satisfaction pollââ¬â¢ 2013 ) . However. for another employee. a valued wages may take the form of chance to travel up in the company. If an employee is promoted to a function they have been endeavoring to obtain so that publicity is a agency of recognizing their difficult work and finding and makes the employee more motivated in their occupation and the company. therefore bring forthing occupation satisfaction ( Robbins et al 2013. p. 59-74 ) . while profiting the company excessively. There are many ways that Westpac generates motive and in bend occupation satisfaction. nevertheless. one of these is through occupation enrichment ( Darling 1997 ) . This is the pattern of heightening an employeeââ¬â¢s person occupations and increasing duty which. in bend makes the occupation more stimulating and honoring for the employee. by giving them more control over their work and how they perform it. advancing increased occupation satisfaction ( Robbins et al 2013. p. 171-190 ) . By giving employees more duty and control of the work they are making increased occupation satisfaction. as a deficiency of control or stimulation is frequently a cause of emphasis and ennui. which causes a lessening in motive. It is difficult to challenge that the right employee motive creates occupation satisfaction. and in bend client satisfaction. In 2013. Westpac surveyed its employees and 70 % said they were committed to their occupation. moreover. in the same twelvemonth Westpac came out on top of the four chief Bankss for client satisfaction ( Bennet 2014 ) . Westpac topographic points great accent on the bar and declaration of possible struggles between its employees. It can besides be said that by making a more comfy workplace for employees this will in turn contribute to the efficiency of the companyââ¬â¢s public presentation as a whole. Conflict direction It is hard to conceive of any workplace to be wholly conflict free. First of all. workplace brings together people with different values. personality traits and people of different ages. Furthermore. when there is increased force per unit area on employees to run into marks. complete undertakings faster frequently with a deficiency of resources. tensenesss can originate and the work environment becomes increasingly more nerve-racking for the employees. This means that colleagues ever need to seek an appropriate manner to interact with each other at work. However. it is besides an issue for directors as they are responsible for comfy communicating and struggle declaration between workers. Harmonizing to Robbins et Al ( 2012 p. 450 ) . there are three chief causes or beginnings of struggle: communicating. structural factors ( such as size of a group and specialization ) and personal variables ( including personality. emotions and values ) . Analyzing the struggle direction system of We stpac. it is just to reason. that the company is more focussed on the bar of struggles that may originate from personal variables. As an illustration. the company pays great attending to the rights of employees to an equal employment chance. Indeed. today the enlisting patterns of many companies indirectly discriminate possible employees because of their race. gender. age. sexual orientation or cultural background. One of the chief schemes of Westpac is to make a balanced work environment. free of torment and favoritism. Harmonizing to Westpac ( People policies 2014 ) . the handling claims about the events of favoritism applies to all employees. clients and spouses working for the company. Westpac takes all sensible stairss to forestall possible struggles caused by such events from happening in the workplace. The company requires all employees to set about particular discrimination/harassment preparations and requires them to be familiarised with the current favoritism and harassment policies and processs. Two other types of personality-based struggle in the workplace are emotional-based and values-based. The ability to equilibrate emotions and grounds. understand the involvements of each other every bit good as the ability to keep good communicating and remain dependable can assist to forestall and pull off a struggle ( ââ¬ËManaging Conflictââ¬â¢ 2007. pp. 46-47 ) . In order to keep a comfy work environment for the employees Westpac has created the Employee Assistance Program. which provides employees with confidential reding on a scope of issues. such as household mournings. deficiency of occupation satisfaction. results of mark oriented direction. emphasis and trauma direction. Another foundation. Critical Incident Management Program. helps employees after traumatic events: personal menaces in the workplace. the decease of work co-workers and menaces from different external events. Why is it of import for the company to pay so much attending to such type of struggle? As Robbin s et Al ( 2012. p. 448 ) province. relationship struggles are dysfunctional. It means that they have a negative impact on the work efficiency. This point of position was shared by Karim ( 2009. p. 289 ) . who argues that emphasis on the occupation causes lower productiveness and hapless public presentation in the administration. As an illustration. pull offing traumatic incidents can significantly cut down employeeââ¬â¢s absences after the event ( ââ¬ËPrompt injury direction can cut down employee absenceââ¬â¢ 2007 ) . The company aims to promote staff members to describe any error in order to assist directors to adequately pull off hazard and cultural issues. Examples of error can be a breach of Westpacââ¬â¢s Policies and Codes. improper behavior and safety issues. As a portion of struggle direction. the company has established the ââ¬ËConcern Reportingââ¬â¢ system ( Westpac 2013 ) . It includes an online and telephone service. which allows anon. communicating. which connects employees to trained specializers from an independent administration. However. if the struggle has already occurred. Westpac has a figure of procedures to foreground issues between employees and their directors with farther probe with senior directors if the issue is non resolved. It is of import to gain that the relationships between employees are really susceptible to the leading manner set in the group. Leadership manners Leadership plays an of import function to maximize efficiency and to accomplish organizational ends. Effective leaders have an ability to actuate and animate employees and contribute to the great success of the company ( Keskes 2014 ) . Gail Kelly emphases the importance of puting a clear way for an administration and joint all employees and other stakeholders ( ââ¬ËLeadership advice from the CEO of Westpac. Gail Kellyââ¬â¢ 2014 ) . This manner of leading has been successful to accomplish the companyââ¬â¢s ends and visions. This achievement brought her as a magnetic leader and her personal appeal helps her to all employees commit to the house and bring forth higher fiscal public presentation ( Davidson et all 2009. pp. 386-387 ) . Now she is ranked the 11th most powerful adult female in the universe and is Australianââ¬â¢s highest paid businesswomen. Harmonizing to Goleman et all ( 2002 ) . leadings are divided by six types. viz. airy. coaching. affiliative. democratic. p acesetting and commanding. Each type of the leading can be used apart. depending on state of affairss. Companies spend a great trade of money on new procedures and efficiencies to increase one per cent of bottom-line profitableness. but 30 per cent of the companyââ¬â¢s bottom-line profitableness is responsible by leading manner. Therefore. it is really of import to utilize leading manners to react to different state of affairss efficaciously. These yearss. dramatic alterations can be seen across the fiscal services. Australian Bankss have competed for the biggest portion of the place loans market. However. this competition has shifted to acquiring customersââ¬â¢ sedimentations. When the company prosecute a new way. airy leading manner is the most appropriate. The aim of this manner is to travel people towards a new set of shared marks with clear account. Many companies end up with failure to alterations due to decelerate response or when employees are non certain about the way of the house. One of the great successes of Westpac is that Gail Kelly uses this manner efficaciously ( ââ¬ËLeadership Stylesââ¬â¢ 2011 ) . Another manner of leading that is built-in to Gail Kelly is affinitive manner. Affinitive manner of leading is besides seen to accomplish high employee satisfaction ( Brook. K 2003 ) . Westpac put the value on the importance of teamwork and the diverseness of employees irrespective of age. race and ability ( People policies 2014 ) . The company helps the employeesââ¬â¢ to work out personal jobs and encourages them to be more cohesive in order to make a comfy work environment. This manner of leading is utile to heighten squad harmoniousness. increases the morale and the betterment of communicating in employees. that is indispensable in current volatile state of affairs in fiscal industry. However. affinitive leading would be unsafe to utilize by itself since its emphasisââ¬â¢s on group work and it might advance hapless public presentation or no future growing. For this ground. the demand to unite different manners of leading. that the company does successfully. is indispensable to make the ends of the concern ( Robbins et al 2011. Ps 357 ) . Decision Organizational behavior is more than merely the rules of how people can work in the group together. It is a complex survey that shows how the right interaction of employees can profit the businessââ¬â¢s effectivity. The analysis of Westpac Group has revealed that the company endeavours to increase occupation satisfaction of the employees by honoring each individual correspondingly. Therefore. in order. has a good consequence on the production effectivity. doing positive feelings among clients. The company appreciates the diverseness among its employees and successfully manages the struggles caused by personal jobs every bit good as struggles in relationships with others. The Westpacââ¬â¢s system of struggle direction helps to forestall a possible diminution in occupation public presentation and creates a comfy work environment. The instance survey has besides revealed that the company benefitted from the efficient usage of different manners of leading. The ability to rapidly react to the volatility in a finance sector by altering leading manners helps Gail Kelly to take the concern successfully. heightening squad engagement and overall part. MentionsBrooks. K 2003. ââ¬ËPrimal Leadership: Gaining the Power of Emotional Intelligenceââ¬â¢ . Human Resource Development Quarterly. 14. 2. pp. 235-238. Business Source Complete. EBSCOhost. viewed 6 September 2014. Darling. K A ; Arn. J 1997. ââ¬ËHow to efficaciously honor employeesââ¬â¢ . Industrial Management. 39. no. 4. Masterfile Premier. EBSCOhost. viewed 8 September 2014. Davidson. P. Simon. A. Woods. P A ; Griffin. Roentgen 2009. Gail Kelly. bank executive ââ¬â outstanding leader and director in Management: Core Concepts and Applications. John Wiley A ; Sons. Milton. Queensland. ââ¬ËDealing with Workplace Conflictââ¬â¢ 2006. Point For Credit Union Research A ; Advice. p. 19. Business Source Complete. EBSCOhost. viewed 29 August 2014. Goleman. D. Boyatzis. R A ; McKee. A 2002. Cardinal leading: Learning to take with emotional intelligence. Harvard Business School Press. Boston. USA. Karim. N 2009. ââ¬ËStress in Organsations: Management Strategie sââ¬â¢ . Dialogue ( 1819-6462 ) . 4. 2. pp. 286-300. Academic Search Complete. EBSCOhost. viewed 25 August 2014. Keskes. I 2014. ââ¬ËRelationship between leading manners and dimensions of employee organisational committedness: A critical reappraisal and treatment of future directionsââ¬â¢ . Intangible Capital. 10. 1. pp. 26-51. Business Source Complete. EBSCOhost. viewed 10 September 2014. ââ¬ËLeadership Styles 2011ââ¬â¢ . The Wall Street Journal. pp. 1-3. viewed 9 September 2014. . ââ¬ËLeadership advice from the CEO of Westpac. Gail Kellyââ¬â¢ 2014. Australia Business Review. viewed 30 August 2014.
Thursday, November 21, 2019
Corporate Risk Management Essay Example | Topics and Well Written Essays - 1250 words
Corporate Risk Management - Essay Example The expenditures of the business in order to compensate the physical damages of workplace and manpower could serve as important inputs in the process of capital budgeting that has the objective to determine the actual net present value and internal rate of return of the business (Shapiro, 2008, p. 42). Firmââ¬â¢s exposure to physical risk The physical risk is the foremost risk that affects the organization and its people. The establishments, factories, plants and buildings in which the business is carried out as well as the employees of the business house are subject to physical risk. The physical risk to the business occurs as result of the uncertainty of the occurrence of unforeseen situations and accidents that badly affects the infrastructure of the business and its entire business set up. The physical risk may occur due to the unfortunate incidents of fire breakout in the company buildings. There may be accidents as a result of the explosions happening inside the workplace (M egginson andà Smart, 2008, p. 63). The companies spend substantial amounts in setting up the business infrastructure. A huge amount of expenditure is incurred by the business in constructing the office set up, the interior decoration and the wooden construction for making the buildings and its rooms suitable for official use. The other expenditures include glass fittings, work place arrangement of improved designs. The corporate look in the offices is due to the standardization of the infrastructure for business that is required to be established in the workplace. The occurrence of fire accidents and small explosions inside the office buildings are huge risks as it destroys the infrastructure for carrying out business operations and also injures or adversely affects the manpower resources of the business. The physical risk for the business may also be due to the spillage of hazardous materials in the workplace. The hazardous materials like the acids, gases, toxic wastes, and toxic fumes could adversely affect the employees of the company which would in turn affect the business operations. Physical Risk consideration in Capital budgeting The capital budgeting techniques are aimed at assessing the feasibility of the business investment in a particular project. The capital budgeting techniques assess the viability of business investments with the help of various approaches that determines the extent to which the business is profitable. The assessment of the business takes into account the risk of the business. The physical risks associated to the business takes into account the several factors of uncertainty that would reduce the net valuation of the business or the expected return from the business investments (Chandra, 2008, p. 96). The consideration of the physical risk is thereby necessary to determine the feasibility of the investments through Capital budgeting techniques. The various capital budgeting techniques used to judge the viability of the investme nt are the Net Present Value method, the Internal Rate of Return, etc. The Net Present value of the business is the actual present value of the business adjusted with the initial investments required for starting the project (Lumby, 1988, p. 84). The Net Present Valu
Wednesday, November 20, 2019
Review of Rain Man Research Paper Example | Topics and Well Written Essays - 750 words
Review of Rain Man - Research Paper Example There are a number of critical perspectives on Rain Man that argue the film positively contributed to societyââ¬â¢s understanding of autism and individuals with mental disabilities. In this context of understanding one considers Kim Peek, the inspiration for Dustin Hoffmanââ¬â¢s character in the film. Itââ¬â¢s understood that following the film Peek found a new degree of confidence and heightened sense of mission (Treffert). In these regards, Hoffmanââ¬â¢s depiction of autism is interpreted as empowering and beneficial to social understandings. Another understanding is that as the film demonstrates Raymondââ¬â¢s significant emphasis on routine -- among other peculiarities -- it allows individuals greater insight and understanding for people with autism that exhibit similar character traits (Solomon). This is a perspective that was shared by the filmmakers, including writer Barry Morrow who cried during an award acceptance speech and noted how the film positively change d perspectives on autism (Perring). Although many argue that the filmââ¬â¢s depiction of autism is unrealistic, converse perspectives contend that the film did not try to specifically depict one form of autism, but is instead a conglomeration of many disparate elements ("debatewise"). Ultimately, itââ¬â¢s clear the film shifted perspectives on autism in many positive ways. ... Critics have noted that in addition to demonstrating new perspectives on autism, the film also demonstrated Raymondââ¬â¢s emotions and challenges socially relating to his brother (Giordano). It follows then that these emotions, which greatly contributed to the narrative, also allowed the audience to significantly identity with the Dustin Hoffman character. Through this identification the film was able to change perspectives and increase autism awareness, giving it significant social utility, and making it important. While there exists a great degree of positive views on the filmââ¬â¢s depiction of autism, others argue that the film changed social perspectives in negative ways. One major perspective in this mode of investigation considers that Raymond -- Dustin Hoffman -- is depicted as better off in the mental asylum. Itââ¬â¢s been argued that this depiction is harmful to individuals with autism as it glamorizes the asylum environment, subsequently restricting the freedom of people with autism (Solomon). Other criticisms of the film argue that rather that the film glamorized autism and shifted public perception such that a wave of self-diagnosis took hold that is actually harmful for individuals that are truly autistic ("debatewise"). While such arguments constitute perhaps the most scathing criticisms of the film, other have argued along less stringent lines. One such perspective contends that the film, while accurately portraying a savant, stilted public perception of autism (Lacob). In these regards, critics argue that the vast majority of individuals with autism lack such savant-like abilities, yet the film changed social perspectives to a belief that this is an element that is
Monday, November 18, 2019
Unmanned Aerial Vehicle Ground Support Equipment Business Proposal Essay
Unmanned Aerial Vehicle Ground Support Equipment Business Proposal - Essay Example Unmanned Aerial Vehicle supports both war missions. Mission success depends on the airworthiness of the aircraft. Every aircraft are suspected of structural degradation throughout its lifetime. Maintainers of the aircraft require equipment that has already been tested and safe for use. The second part of our business will focus on providing replacement parts for the ground support equipment. Ground support equipment is required to safely handle aircraft parts. Nine out of ten aircraft parts will be transported from the hangar to the field. Ground support equipment will provide that ease. Mission Statement Our mission is to build, create and implement a safety program that would meet our aviation communitiesââ¬â¢ expectation. Our product will be the end result of our mission statement: quality. We also have high expectations of being a manufacturer who will guarantee high value; high quality and we will exceed our customerââ¬â¢s expectations. Executive Summary I propose that our company would be called FUGENAV. I combined the word future, generation and aviation to come up with FUGENAV. This is only my proposal and is subject to change upon request. The United States military are wide spread across the globe. I propose that we stay within close proximity to the busiest military airfield. The busiest military airfield is located on Fort Bragg, NC. We could sell our products and ideas to the military as a startup. We would provide demonstration and loan some equipment with a fee. General support equipment could be used to transport an aircraft parts. Aircraft are disassembled down to the fuselage. All aircraft parts must be stowed away properly so that damages does not incur. Unmanned aerial vehicles are small enough that we could build trailers to move the aircraft from point A to point B. There are an abundance of ideas that we could use to support the different types of unmanned aerial vehicle. We could build ground support equipment tha t pertains to the different types of unmanned aerial vehicles. There are over fifteen different types of unmanned aerial vehicles used today. For example, I will list the different types of unmanned aerial vehicle used by the US military today: US Air force: Wasp Block III Gnat 750 MQ-1 Predator MQ-9 Reaper RQ-4 Global Hawk RQ-3 Dark Star RQ-170 Sentinel US Marine Corps: Dragon Eye RQ-11B Raven B RQ-2 Pioneer US Army RQ-11A/B Raven RQ-7A/B Shadow 200 RQ-5A MQ-5A/B Hunter MQ-1c Gray Eagle Any aircraft require periodic maintenance to keep them airworthy. Every aircraft listed is build and designed differently. I believe we could provide the right equipment needed to conduct safe maintenance. We would provide the equipment that is safe and user-friendly. Our product will be built with quality, two year warranty, provide training to properly use the equipment, and develop good relationship with our customers. Introduction The rationale of this business plan is to delineate the goals we will pursue for the foundation, development and operation of an aviation ground support equipment safety program. All aviation equipment is required by FAA to be inspected for deficiencies so that it could mitigate risk. The US military, commercial airlines, and aircraft owners require ground support equipment to properly fix an aircraft. Our business will provide that service for companies like Boeing and the US military. FAA requires that products manufactured meet
Friday, November 15, 2019
Introduction To Safety And Hygiene Environmental Sciences Essay
Introduction To Safety And Hygiene Environmental Sciences Essay Nowdays, requested for food safety facility is increasingly demanding in hospitality line. The food safety facility is availability of safe food improves the health of people and is also important basic for human right. Every day people will get ill from the they eat when prepare the food or cooking without contain a good food safety facility. Normally, people get ill or food poison is because the microorganisms including baterial, viruses and moulds in the food, leading to a whole host of unpleasant symptoms, such as stomach pains, diarrhoea and vomiting. Contamination is the undesired presence of harmful microorganisms or substances in food. Food can be contaminated by unhygienic practices in storage, handling and preparation, and may compromise food safety and palatability, example have a good safety facility for the user. If microorganisms are allowed to multiply, this will have the potential to cause disease if the food is eaten. So, people must understanding and knowledge about the food safety facility to concerned the health risks, for example, need to meet the increasing demands for hygiene requirements and scale for the facility. This is a significant public health burden that can be largely preventable. Not only for our healthy, food safe facility also give due emphasis to good hygienic practices to prevent and control foodborne diseases. Foodborne diseases result from eating foods that contain infectious or toxic substances. As per organization, there is also considerable variation in expertise and resource between the different agencies, and a conflict between the need to protect public health and obligations to facilitate trade or develop an industry or business sector. You need to be aware of these potential difficulties with the food control system. This session will introduce the principles of food safety facility and consist about of floor, temperature, restrooms, ventilation, lighting, personal hygienic, cooking, keep food, waste disposal and equipment. Also learn about food control, food inspection and supportive enforcement measures that can contribute to food hygiene and safety of facility. MAIN BODY Floor About the flooring, as hospitality need to provide a hygienic flooring. The purpose of the hygienic flooring is to provide a healthy and environmentally friendly flooring choice for those who use it. Usually this type of flooring, helps resist mold and bacteria, but also reduces the amount of allergens can build, create better air quality. Others, the flooring must be clearning by daily with chemicals to reduce bacterial on the floor and require a smooth surface easy to clean up. Temperature As temperature, to ensure that the time effective temperature control is critical to the safety and suitability of food. Such control, including the received time and temperature for the process cooking, cooling, storage, packing, distribution, food service reached. Normally, a room as like kitchen must be always maintan the temperature become moderate. Wherever cooking is open with fire shall be provide the equipment like chimney, exhaust fan or ventilation to reducing smoke and steam, also can reduce the high temperature of the room. Lighting Adequate natural or artificial lighting should be provided to the food establishment, to commitment operate in a hygienic manner. Lighting must place appropriate protection, in order to ensure that the food is not damaged by pollution. Ventilation Ventilation is more important of the food safety facility it can process change or replace of any space in the indoor air quality, such like temperature control, supplemental oxygen, moisture, odor, smoke, heat, dust and air in the bacterial. Others, ventilation also can reduce activity of bacterial and also can obtain a protective effect like reduce food contamination by bacterial. So, all regarding of food safety ventilation shall be designed and constructed so that air can maintain circulation and air does not contaminate or affect the food. Restroom For the restroom shall be separate from the food processing and service areas, which may not be a direct result of the food production, service and storage areas. In restroom must have implemented a system for keeping records of all action taken to address identified risk factors for food-borne disease. These records should be preserved for the establishment and in the inspection process. Equipment As equipment must provide a display board mentioning dos donts for the workers should be put up inside a prominent place in the premise in English or in local language for everyones understanding. Display board also to ensure user have follow the instruction and understand how to use the equipment. As food safe facility, the owner must give training for the user to understanding the dangers from work equipment and how to handing the equipment like electrical equipment, fire prevention and other regarding for equipment. When the food process they will get injured any time if user use the equipment without any traning. Others, the equipment shall be have monthly inspection to ensure all the facility can be use without any damage, in addition it can extend life of the equipment. When need easily to maintanance and cleaning function as per its intended use, the eqiupment shall be such located, designed and fabricated, its also can facilitates a good hygiene practices inside the premise including monitoring and audit. Washing of Raw Materials The washed raw food, adequate facilities should be provided. All basins or other Facilities, used for washing food items must have sufficient heat and cold water supply. The water should be at least in the essence of drinking water. These facilities must be kept clean, Necessary to be disinfected. Used for washing a raw material of food flume should be maintained alone should not be used for washing dishes, or for any other purpose. Personal Facilities Personal facilities should include appropriate means appropriate washing and drying of hands before touching food materials including washbasins and supply hot water and separate lavatories of appropriate hygienic design. These facilities should be appropriate to the position, so that they do not open directly into the food processing, handling, or storage areas. Before user begin to perpare any food, make sure that user are using the utensils is clean. Clean worktops thoroughly and wash utensils with washing-up liquid and hot water, or use a dishwasher if user have one. Make sure user clean up any spilt food straight away. They should be made aware of the cleanliness requirement while handling food, if food processing without handled properly people fall ill and many died as a result of eating unsafe food. Storage of Food Proper storage of food reduces the risk of food poisoning. A well-stocked kitchen can be a lifesaver when it comes to pulling quick meals together and keeping our food intake healthy. To ensure your food is safe to eat, however, it is important to take proper care with how your food is stored. As storage of food has beware of the temperature danger zone because food poisoning bacterial grow and multiply fastest in the temperature danger zone between 5 C and 60 C. It is important to keep high-risk food out of this temperature zone. Other, some foods need to kept in the fridge to help stop baterial growing and the time limits for frozen foods are to maintain flavor and texture. It is also still safe to eat frozen foods that have been stored longer, example the storage of foods in fridge, meat, fish, fruit, and etc. CONCLUSION In conclusion, food safe facility is not just about maintaining a clean working environment, and non compliances can occur in any stage during the food handling process from receiving, storing, cooking, cooling and reheating, or serving. As a food safety the owner of restaurant or regarding the food processing shall be ensure a food-safe facility are in control and reduce the hazard of food poison. The food needs assessments were carried out in a professional way. A owner of restaurant they must give training and fully understanding the types of food and the conditions to prevent the growth of bacteria which can cause food poisoning for any employer and employee. In additional, provided the procedure and guideline for all restaurant to ensure food processing can provide the healthy food to the people and also provided the standard facility. So make sure all user implement adequate training, safety facility and monitoring procedures to keep working environment as safe as possible. BIBLIOGRAPHY Anonymous, 6th January 2012, Socia, viewed on 6th July 2012, http://www.fssai.gov.in/Portals/0/Training_Manual/Volume%20III-%20Food%20Regulatory%20Enforcement%20and%20complience%20through%20Inspection.pdf Food Safety http://www.bupa.co.uk/individuals/health-information/directory/f/food-hygiene#textBlock254403 http://www.virtual-college.co.uk/products/food-hygiene-catering.aspx http://switchboard.nrdc.org/blogs/ahershkowitz/how_to_manage_food_waste.html http://extension.psu.edu/food-safety http://www.foodsafety.com/ http://www.sfdph.org/dph/eh/Food/default.asp http://www.centerforfoodsafety.org/ INTRODUCTION The concept of HACCP (Hazard Analysis and Critical Control Point) is a system that helps food business operators look at how they handle food and introduces procedures to make sure the food produced is safe to eat. The HACCP system, which is science based and systematic, identifies specific hazards and measures for their control to ensure the safety of food. It is a HACCP which for focuses on keeping food in proper time and temperature zones and free of contamination, indentifies and controls potential problems in food handling before they can occur, evaluates and monitors each step in the entire food preparation process, works daily to provide feedback and eliminates or reduces risk of food borne illness. The HACCP is used for control risk and the hazard of food is biological, chemical, physical and allergenic. Biological is refer to organisms or organic matters produced by these organisms that are harmful to human healthy. These are include viruses, parasites, bacterial, fungi and protein. The harmful effects posed to human healthy by these biological hazards are mainly of three types infections, allergy and poisoning. A chemical hazard is any substance that can cause harm, primarily to people. Chemicals of all kinds are stored in our homes and can result in serious injuries if not properly handled. The Physical hazards are those substances which threaten a person physical safety. The most common types of physical hazards are raw ingredients, food packinging, building and equipment such as flahing paint, food handlers and the pets. As allergenic is a human immune system response to certain food. An allergenic reaction is triggered by a protein contained in a food. The type of food allergenic included milk, eggs, penuts, and fish. Allergenic symptoms are wheezing or breathing problems, stomach cramps, vomiting, diarrhea, hives, rashes or sickness. To successfully carry out HACCP, food service operations will need to personalized HACCP plan. The plan is built a round 7 principles. This chapter will presents an introduction and overview of the 7 principles of HACCP. MAIN BODY Principle 1 Conduct a hazard analysis As food safety hazard is any biological, chemical or physical properties may result in food for human consumption is unsafe. The analyze hazards to identify any hazardous biological, chemical, or physical property in raw materials and processing steps, and assessment of their tune, and may lead to the consumption of food insecurity. All possible food safety hazards that could cause a product to be unsafe for consumption, and the measures that can be taken to control those hazards. For example, at the food processing step of the cooking, one of the identified hazards due to insufficient cooking time or temperature of the survival of pathogens. In additional, hazard got 7 step of analysis is hazards, risk, flow of food, type of customers, type of food, suppliers, the size type of operation. Principle 2 Determine the Critical Control Points (CCPs) A CCP is a critical control point. It is a practice, preparation step, or procedure where a preventive measure or control can be applied. A CCP would prevented, eliminated, or reduced to an acceptable level. For example, a chicken arrives with salmonella. Cooking the chicken to an internal temperature of 170 F is a measured CCP and control measures are necessary to deal with the hazard of pathogens surviving the cooking process. Other is focus on time temperature and need to provide standard operating procedures (SOP). Principle 3 Establish critical limits The limit of the critical control point is to distinguish between acceptable and unacceptable standards. Its maximum or minimum value, must be controlled at a critical control point to prevent, eliminate or reduce to an acceptable level of food safety hazards identified physical, biological or chemical hazards. For example, critical limits including products for cooking stage a lot of time and temperature. In addition shall be provide a food thermometer, tech employee or employer how to use them correctly and to ensure that employee use them on a regular basis. Principle 4 Establish a system to moniter control of the CCP Monitering is a planned sequence of observations or measurement to assess whether under the control of the critical control point to produce an accurate record for future use verification. Monitoring HACCP system is very important. If have lost control of the trend, therefore, it can take action to regain control of the process before more than the limit, the monitor can warn the plant. For example, monitoring critical control points in cooking procedures, including internal temperature with a special thermometer. Other, employees must be involved in the process and understand the critical control point. Record temperatures, cold, hot, cooking, chilling at each stage. Principle 5 Establish the corrective action to be taken when monitoring indicates that a particular CCP is not under control These monitoring establishing a critical limit deviation the action to be taken. The final rule requires a plants HACCP plan to determine the corrective measures to be taken and if user do not meet a critical limit. The purpose of the corrective action is to ensure that the deviation is not harmful to health or otherwise adulterated products into the commercial. For example, if the internal temperature did not reach the required corrective action would require that the product is further cooking. The cooking temperature can not be achieved, alternative corrective measures will be required to be held and destruction. Other is employees must be involved in the process and understand. Principle 6 Establish procedures for verification to confirm that the HACCP system is working effectively Validation is the application of methods, procedures, testing, sampling and evaluation of monitoring, to determine whether the control measures of the critical control points being or has been run as expected. Verification activities to ensure that the companys written HACCP plan monitoring and corrective action. Verify some examples at specified time interval the direct observation of the process of monitoring activities and corrective action monitoring instrument calibration. Other is keep record to prove the system is working effectively. Principle 7 Establish documentation concerning all procedures and records appropriate to these principles and their application HACCP process and monitoring results to establish a record for keeping system file. This can be any simple and fast system such as the printing of the temperature from which critical control point, employees can record your own standards compliant. For example, employees of the plant is responsible for monitoring the cooking critical control points to complete the record sheet of cooking. This table includes the date, start and the end time temperature and the signture of the employee. If deviations occur in the production process responsible for the details of the plant employees deviation logbook records. CONCLUSION Hazard Analysis and Critical Control Point (HACCP) system is a way to keep food safe because it is through the mobile catering servise processes. It is based on the concept of preventing foodborne disease and to ensure safe food. HACCP plan is a particular food servise the development of a written document food safety procedures to be followed. Also HACCP system must be kept up to date, make revisions when changes occur. A change may be needed when recipes, suppliers, storage, preparation, or equipment changes, or when corrective actions are not working and employees need continuous training. Developed using the seven principles of HACCP plan and specific menu, facilities and equipment for the food service process, For a specific food on the menu, it describes the food safety program appropriate food processing and how the procedure will be monitored and recorded.
Wednesday, November 13, 2019
Maori Art Essay -- essays research papers fc
When looking at Maori art, there is one thing that sticks out amongst everything else with me, and with most likely everyone that sees it for the first time, this is their tattooing skills. They are equipped with many other art skills such as their carvings, weaponry, and townhouses, but the tattoos represent the tribe as a whole and are visible on the people themselves. Ã Ã Ã Ã Ã The art of tattoo was brought to New Zealand by the Polynesians when they migrated to New Zealand. Men of the tribe are more elaborately tattooed than the women. Their entire faces may be covered as opposed to the women who may only have certain parts of their faces covered such as their chins, cheeks, upper lips, and between the eyebrows. This is to show the dominance in ranking of the men over the women. The fact that the women cannot advance as far as the men shows how that the Maori felt when it came to male dominance over the women. Ã Ã Ã Ã Ã Other parts of the body can also be tattooed and other colors such as red and blue have been used to tattoo as opposed to just black. The body Moko (tattoos) is used to mark achievements personally in one's life, and also achievements physically such as puberty. Again, these techniques are less practiced in women than in men. Ã Ã Ã Ã Ã Overall, the tattoos are used to recognize who the people are in each tribe. They specify things such as rank and faith. There are eight ranks among the Maor...
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