Kite Runner Redemption - 964 Words

Road to Amir’s Redemption In a lifetime, everyone will face personal battles and guilt, some large and some small. Such as guilt over sneaking out, not doing homework, or telling your parents a little white lie. People find peace of mind through redeeming themselves, in other words, we do something that makes up for the cause of guilt. Khaled Hosseinis novel The Kite Runner revolves around betrayal and redemption. Redemption is the act of saying or being saved from sin, error or evil, which the main character Amir seems to need the most. Amir lives with the guilt he has built up over the years because of one incident from his childhood. Amirs fathers words still echo through his head A boy who wont stand up for himself becomes a man†¦show more content†¦But at this moment he realized he could lose everything he has built in America, but for the first time in his life, Amir did not care about only himself, he came to terms with what he had done, and he was ready to red eem himself at any cost. Tarabochia Pg.3 Amir finally became the man who stood up for himself and his sins. Throughout his childhood, Amir looked for his fathers affection and he never could get it. His father had said Im telling you, Rahim, there is something missing in that boy. (pg.24) Amirs father would have been proud of him at this very moment because that was all he had wanted from him. The guilt that was built over the years was finally put to rest at the safety of Sohrab. In Afghanistan when Amir stood up for Sohrab and Assef aggressively beat him up, Amir had said My body was broken just how badly I wouldnt find out until late rbut I felt healed. Healed at last. I laughed. (pg.289) which showed Amir had come to terms with what he had done as a child and was finally felt relieved. Although he was getting beat up, it did not matter anymore, he just wished he had stood up to Assef years ago, and maybe he would have earned his redemption in thatShow MoreRelatedRedemption in Th e Kite Runner1038 Words   |  5 Pagesâ€Å"For you, a thousand times over.† In The Kite Runner by Kahled Hosseini, there is a recurring theme of redemption that is portrayed by various literary devices. Kahled excellently juxtaposes devices such as irony, symbolism, and foreshadowing to show redemption within his first novel. As a foreword, the story of The Kite Runner focuses on a man named Amir. In his childhood, he enjoyed a high-class life in Kabul, Afghanistan, living with his father Baba. They have two servants, Ali and his son HassanRead MoreExamples Of Redemption In The Kite Runner1227 Words   |  5 PagesKite Runner is a novel written by author Khaled Hosseini. The setting takes place in multiple cities and countries such as California, America specifically Fremont, but the main story is in Kabul, Afghanistan in 1975 through 2001. The story is about the protagonist and the narrator of the story Amir. Amir is a wealthy Pashtun boy who grows up in Kabul along with his father Baba. When Amir is nearly 12 years old along with his friend Hassan they spend their days trying to win the prizes in the tournamentRead MoreThe Kite Runner - Amir s Redemption1323 Words   |  6 PagesThe Kite Runner – Amir’s Redemption We all make mistakes, but it is how we make up for those mistakes that will decide the kind of person we will become. The Kite Runner novel was written by Khaled Hosseini about a boy who also grew up in Afghanistan just like the author. The novel opens during a peaceful time in Kabul and tells the story of Amir and his friend and servant, Hassan. It tells us about Amir looking for approval from his father, Baba, the ethnic tensions in Afghanistan and the eventsRead MoreThe Themes Of Betrayal And Redemption In The Kite Runner1858 Words   |  8 Pages The Kite Runner by Khaled Hosseini is a historical fiction novel set mostly in Kabul, Afghanistan and Fremont, California. The novel spans the time periods before, during, and after the reign of the Russians (1979-1989) and the Taliban’s takeover (1996) of Afghanistan. It is told through the first person perspective of Amir alongside his father, Baba, his half-brother, Hassan, and Baba’s companions Ali and Rahim Khan. Gr owing up, Amir and Hassan are practically inseparable, as they are always playingRead MoreThe Kite Runner: Forgiveness, Loyalty, and the Quest for Redemption2381 Words   |  10 PagesThe Kite Runner: Forgiveness, Loyalty, and the Quest for Redemption Khaled Hosseini’s The Kite Runner is an award-winning novel and considered one of today’s most popular, contemporary classics. The story is one of familiar themes such as loyalty, forgiveness, betrayal, love, and redemption. It follows the tale of Amir and how he must atone for his sins and find a way to â€Å"be good again† (Hosseini 2). The quintessential message of this book relies on the idea of second chances. Themes of redemptionRead MoreThe Issues of Sin and Redemption in the Kite Runner Essay995 Words   |  4 PagesParker 05 October 2009 *The Issues* of Sin and Redemption in The Kite Runner Redemption is defined as the act, process, or instance of redeeming--:to free from what distresses or harms: as 1) to help overcome something detrimental; 2)to release from blame or debt; 3) to free from the consequences of sin, or 4) to change for the better. It cannot be accomplished in a single day. Redemption is a process that can take days, weeks, and months—sometimes even years to achieve. As the definitionRead MoreThe Search for Redemption in the Kite Runner and Secret Daughter1252 Words   |  6 PagesThe search for Redemption In a lifetime one will face many battles and deal with guilt as said â€Å"nearly all men can stand adversity, but if you want to test a man’s character give him power† (Abraham Lincoln). Guilt from deceiving others or other immoral acts will result in one constantly searching for redemption. Khalid Hosseni’s novel Kite Runner and Shilpi Somaya Gowda’s novel Secret Daughter revolve around betrayal and redemption. Firstly, the search for personal redemption will strongly influenceRead MoreApproval, Redemption and Forgiveness in The Kite Runner by Khaled Hosseini617 Words   |  3 PagesJesus sacrificed his own life for everyone’s sins in order for redemption, allowing his followers to gain forgiveness. In the novel, The Kite Runner, by Khaled Hosseini, Amir understood that he must risk his own life in order to free him and his father from their sins. Amir desired rebirth of a new life, but he was unsure of how to live a life free of sin. In relatio n to the poem, Redemption, by James Casey, Amir was also running and hiding from his problems. Escaping to California with his fatherRead MoreA Trip to Redemption in Khaled Hosseinis The Kite Runner Essay703 Words   |  3 PagesAuthor: Khaled Hosseini published The Kite Runner in 2003. By 2005 it became the number one New York Times Bestseller. Although this book was his first novel, people still couldn’t get enough of his story about the troubled friendship between two boys. Sylvester Stallone, an American actor, once said, â€Å"Most action is based on redemption and revenge, and thats a formula. Moby Dick was formula. It is how you get to the conclusion that makes it interesting†. From time to time mistakes are made everyRead MoreWill Amir Use His Last Chance To Seek Redemption In The Kite Runner1282 Words   |  6 PagesWill Amir use his last chance to seek redemption? In the book Kite Runner by Khaled Hosseini, Amir the main character struggles to get attentio n of his father and becomes jealous of the his â€Å"servant† Hassan. Amir’s jealousy tends to test Hassan’s loyalty consistently to the point where Hassan has to sacrifice for Amir’s happiness. After the flashbacks that Amir had as a 36-year adult about the times he abused Hassan’s loyalty. After the death of his father Baba, Baba’s friend Rahim Khan calls him

Animal Farm - 1555 Words

Animal Farm written by George Orwell is an animal fable happens in a farm where animals start building a communism society, but end up being totalitarianism, hinting obliquely at the communists in the real world. The gaps between pigs and other common animals, demonstrate the theme that the corruption of power appears when majority is ruled. The intelligence superior allows the pigs placing themselves at a position which is closer to the power and which is more easily to corrupt. The inability to question the authorization makes the other common animals becoming the naà ¯ve working class who suffers the corrupting influence of power. The nature of pigs, greed, is the source of their undying lust for ultimate power. At the end, the†¦show more content†¦Therefore, they need to work harder to avoid being thrown away. Instead of questioning the unfair treatment, the animals rather think less and do more work. Common animals are naive working class, who are unable or unwilling t o question authority, condemning themselves to suffer the full extent of the ruling class’s oppression. After having a taste of power, the pigs lose themselves in their lust for ultimate power. Because of the supreme position of the pigs in the farm, a minority controls the majority of the animals, their greed for power leads to the corruption of the power. First of all, Napoleon uses dogs to expel Snowball in order to have exclusive power. Napoleon starts to against every suggestions Snowball proposes at the beginning. He raises the puppy secretly and shows them up while excluding Snowball. These fierce dogs become a sign of Napoleon’s authority and absolute power. It is the first time that execution happens in the farm, it disobeys the essence of Animalism, all animals are friends. However, no one dares to question him because Napoleon has the absolute power, even though it starts corrupting. Secondly, when the pigs move into the farmhouse and begin sleeping in the b eds, the Fourth Commandment turns out to have mysteriously changed. It now reads â€Å"No animal shall sleep in a bed with sheets.†(Orwell, 67) Bed is a symbol of being human in the story. The pigs’ greed of being human has notShow MoreRelated Animal Farm1881 Words   |  8 PagesGeorge Orwell’s political satire, Animal Farm, in which he uses oppressed talking animals to satirize the Russian Revolution. Early on in the novel, when the animals finally have driven out their oppressive master, Mr. Jones, they take the management of the farm into their own hands, creating a set of Seven Commandments based on the teachings of a wise old pig by the name of Old Major. Commandment numbers one through six are centered upon the general idea that no animal should ever come to resemble manRead More Animal Farm Essay836 Words   |  4 Pages George Orwell’s political satire â€Å"Animal Farm† makes some interesting contrasts between the patriotic character of Old Major, an older majestic looking pig, and Napoleon, a pig who seems to bide his time waiting for the right moment to seize control for his own evil purpose. Old Major makes a patriotic speech to the assembled group, expounding the virtues of animalism (socialism) In effect he is calling for a utopian socialism in which the community must sacrifice for the collective well beingRead MoreCruelty in animal Farm1259 Words   |  6 PagesThis story Animal Farm by George Orwell is a novel about an animal revolution over an oppressive farmer. The irony in the story comes when the pigs turn into the very thing revolted against. They exhibit the same cruelty by treating the other animals the same or even worse than previous owners. This cycle of cruelty is shown in the Russian revolution by Joseph Stalin who is represented by Napoleon in the story. Cruelty in animal farm is shown by the human’s treatment of the animals, and the animal’sRead MoreAnimal Farm Essay1203 Words   |  5 PagesIn George Orwell’s novel Animal Farm, a major turning point in the novel was when Napoleon used his secret police force, his dogs, to exile Snowball. Snowball had previously been trying to improve the animal’s lives for the future by building a windmill. After Snowball was exiled, Napoleon became leader and everything immediately went amiss. Orwell stated that: Somehow it seemed as though the farm had grown richer without making the animals themselves any richer- except, of course, for the pigsRead MoreAnimal Farm Essay838 Words   |  4 Pagessatire Animal Farm becomes a movie . Like the book, the movie is a drama/ action film. It focuses on a farm, - Manor Farm- which is run by an alcoholic farmer known as the character Jones. Jones mistreats, abuses and starves the animals, forcing them to work day after day, striving to make the farm a success. This is because he is in debt and fears the possibility of losing the farm. Unfortunately, his hard work didnt pay off, and Jones was faced with more disappointment. The animals grow tiredRead MoreThe Novel Animal Farm 1362 Words   |  6 PagesExplain the type of conflict explored in your novel (character vs. man/self/nature/society). Use details from the novel to support your response. From a broad perspective, numerous conflicts emerge throughout the course of the novel Animal Farm, whether it be Man vs. Man or Man vs. Society. In further elaboration upon this reality, Snowball and Napoleon, two noteworthy pigs, conspicuously disagree on numerous topics-of-interest. Evidence from the text that further bolsters this claim is shown whenRead MoreSymbolism in Animal Farm1766 Words   |  8 PagesSymbolism in Animal Farm Animal Farm is almost a direct parallel to Russia during the time of World War I through World War II. The characters all have real life counterparts that are easily seen. The events are also all real and conveyed in the novel in an easily understood way. The novel creates a new way to look at the events that transpired during this time period and allows people to really understand what happened. In Animal Farm, George Orwell employs many symbols to convey the parallelismRead MoreAnimal Farm : Human Nature in Animals823 Words   |  4 PagesHuman nature in animals. Was this really shown in George Orwell’s ‘Animal Farm’? In fact, there were several messages about human nature reflected in ’Animal Farm’. The messages that were expressed through many different characters and their behaviours, gave an insight into human nature, and showed many characteristics of it. The idea of equality â€Å"all animals are equal† and socialism would make an ideal society. It would be effective on Animal Farm if it were not for the pigs’ hunger for powerRead MoreEssay on The Transformation of the Animals on Animal Farm689 Words   |  3 PagesThroughout the course of the novel the lives of everyone – human and animal – on Animal Farm change dramatically. In the case of the pigs their lives get better and better but for all the other animals and the humans their lives take a turn for the worse, after a brief period of optimism for the animals. This change in lifestyle, perhaps suggests Orwell’s thoughts and feelings about communism as he uses all of the events allegorically with the Russian revolution, for example when Snowball is chasedRead MoreAnimal Farm By George Orwell1479 Words   |  6 Pages 2015 Animal Farm Animal Farm, by George Orwell, demonstrates how animals who were mistreated by humans and could no longer endure the pain. One night the animals take over a farm because they are frustrated about being mistreated and forgotten. The animals run the humans off the farm and change the name from Manor Farm to Animal Farm . The oldest pig, Old Major, is the one that starts the rebellion. He gives the other animals an idea of what a farm should look like, how animals should be

E-Marketing Environment in Present Scenario Free Essays

string(178) " can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action\." E- marketing is popular nowadays worldwide. Through the help of Internet companies interested in selling goods and services can easily penetrate into the homes and offices of prospective buyers. Companies can measure their marketing related statistics easily and relatively inexpensively. We will write a custom essay sample on E-Marketing Environment in Present Scenario or any similar topic only for you Order Now Certain drawbacks such as information security related issues are of prime concern. Online banking is on constant rise Online advertising techniques have been dramatically affected by technological advancements in the telecommunications industry. In fact, many firms are embracing a new paradigm that is shifting the focus of online advertising from simple text ads to rich multimedia experiences Success in e-commerce requires creative website designing skills.Marketers will become more clever and integrated in marketing approach in near future Introduction Internet marketing, also referred to as i marketing, web marketing, online-marketing, or e Marketing, is the marketing of products or services over the Internet. The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses is a unique quality of the medium.Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes management of digital customer data and electronic customer relationship management (ECRM) systems. Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales. Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2. strategies. In 2008 The New York Times, working with comScore, published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month. Business models Internet marketing is associated with several business models: †¢e-commerce — this is where goods are sold directly to consumers (B2C) or businesses (B2B)†¢Publishing — this is the sale of advertising Lead-based websites — this is an organization that generates value by acquiring sales leads from its website †¢Affiliate marketing — this is process in which a product or service developed by one person is sold by other active seller for a share of profits. The owner of the product normally provides some marketing material (sales letter, affiliate link, tracking facility). †¢Local internet marketing – this is the process of a locally based company traditionally selling belly to belly and utilizing the Internet to find and nurture relationships, later to take those relationships offline. Black hat marketing – this is a form of internet marketing which employs deceptive, less than truthful methods to drive web traffic to a website or affiliate marketing offer. This method sometimes includes Spam, cloaking within search engine result pages, or routing users to pages they didn’t initially request. There are many other business models based on the specific needs of each person or the business that launches an Internet marketing campaign. One-to-one approach The targeted user is typically browsing the Internet alone therefore the marketing messages can reach them personally.This approach is used in search marketing, where the advertisements are based on search engine keywords entered by the user. And now with the advent of Web 2. 0 tools, many users can interconnect as â€Å"peers. † Appeal to specific interests Internet marketing and geo marketing places an emphasis on marketing that appeals to a specific behavior or interest, rather than reaching out to a broadly-defined demographic. â€Å"On- and Off-line† marketers typically segment their markets according to age group, gender, geography, and other general factors. Marketers have the luxury of targeting by activity and geolocation.For example, a kayak company can post advertisements on kayaking and canoeing websites with the full knowledge that the audience has a related interest. Internet marketing differs from magazine advertisements, where the goal is to appeal to the projected demographic of the periodical, but rather the advertiser has knowledge of the target audience—people who engage in certain activities (e. g. , uploading pictures, contributing to blogs)— so the company does not rely on the expectation that a certain group of people will be interested in its new product or service.Geo targeting Geo targeting (in internet marketing) and geo marketing are the methods of determining the geolocation (the physical location) of a website visitor with geolocation software, and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, Internet Protocol (IP) address, ISP or other criteria. Different content by choice A typical example for different content by choice in geo targeting is the FedEx website at FedEx. om where users have the choice to select their country location first and are then presented with a different site or article content depending on their selection. Automated different content With automated different content in Internet marketing and geomarketing, the delivery of different content based on the geographical geolocation and other personal information is automated. Advantages Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets.The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis. Internet marketers also have the advantage of measuring statistics easily and inexpensively. Nearly all aspects of an Internet marketing campaign can be traced, measured, and tested.The advertisers can use a variety of methods: pay per impression, pay per click, pay per play, or pay per action. Therefore, marketers can determine which messages or offerings are more appealing to the audience. The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action. You read "E-Marketing Environment in Present Scenario" in category "Papers" Such measurement cannot be achieved through billboard advertising, where an individual will at best be interested, then decide to obtain more information at a later time. Because exposure, response, and overall efficiency of Internet media are easier to track than traditional off-line media—through the use of web analytics for instance—Internet marketing can offer a greater sense of accountability for advertisers. Marketers and their clients are becoming aware of the need to measure the collaborative effects of marketing (i. e. , how the Internet affects in-store sales). The effects of multichannel marketing can be difficult to determine, but are an important part of ascertaining the value of media campaigns.Limitation Internet marketing requires customers to use newer technologies rather than traditional media. Low-speed Internet connections are another barrier. If companies build large or overly complicated websites, individuals connected to the Internet via dial-up connections or mobile devices experience significant delays in content delivery. From the buyer’s perspective, the inability of shoppers to touch, smell, taste or â€Å"try on† tangible goods before making an online purchase can be limiting.However, there is an industry standard for e-commerce vendors to reassure customers by having liberal return policies as well as providing in-store pick-up services. A survey of 410 marketing executives listed the following barriers to entry for large companies looking to market online: insufficient ability to measure impact, lack of internal capability, and difficulty convincing senior management. Security concerns Information security is important both to companies and consumers that participate in online business. Many consumers are hesitant to purchase tems over the Internet because they do not trust that their personal inf ormation will remain private. Encryption is the primary method for implementing privacy policies. Recently some companies that do business online have been caught giving away or selling information about their customers. Several of these companies provide guarantees on their websites, claiming that customer information will remain private. Some companies that purchase customer information offer the option for individuals to have their information removed from the database, also known as opting out.However, many customers are unaware if and when their information is being shared, and are unable to stop the transfer of their information between companies if such activity occurs. Another major security concern that consumers have with e-commerce merchants is whether or not they will receive exactly what they purchase. Online merchants have attempted to address this concern by investing in and building strong consumer brands (e. g. , Amazon. com, eBay, Overstock. com), and by leveraging merchant/feedback rating systems and e-commerce bonding solutions.All of these solutions attempt to assure consumers that their transactions will be free of problems because the merchants can be trusted to provide reliable products and services. Additionally, the major online payment mechanisms (credit cards, PayPal, Google Checkout, etc. ) have also provided back-end buyer protection systems to address problems if they actually do occur. Broadband-induced trends Online advertising techniques have been dramatically affected by technological advancements in the telecommunications industry. In fact, many firms are embracing a new paradigm that is shifting the focus of online advertising from simple text ads to rich multimedia experiences. As a result, advertisers can more effectively engage in and manage online branding campaigns, which seek to shape consumer attitudes and feelings towards specific products. The critical technological development fueling this paradigm shift is Broadband. In March 2005, roughly half of all American homes were equipped with broadband technology.By May 2008, broadband technologies had spread to more than 90% of all residential Internet connections in the United States. When one considers a Nielsen’s study conducted in June 2008, which estimated the number of U. S. Internet users as 220,141,969, one can calculate that there are presently about 199 million people in the United States utilizing broadband technologies to surf the Web. As a result, all 199 million members of this burgeoning market have the ability to view TV-like advertisements with the click of a mouse.And to be sure, online advertisers are working feverishly to design rich multimedia content that will engender a â€Å"warm-fuzzy† feeling when viewed by their target audience. As connection speeds continue to increase, so will the frequency of online branding campaigns. Effects on industries The number of banks offering the ability to perform banking tasks online has also increased. Online banking is believed to appeal to customers because it is more convenient than visiting bank branches. Currently over 150 million U. S. dults now bank online, with increasing Internet connection speed being the primary reason for fast growth in the online banking industry Of those individuals who use the Internet, 44 percent now perform banking activities over the Internet. [Internet auctions have gained popularity. Unique items that could only previously be found at flea markets are being sold on eBay. Specialized e-stores sell items ranging from antiques to movie props. As the premier online reselling platform, eBay is often used as a price-basis for specialized items.Buyers and sellers often look at prices on the website before going to flea markets; the price shown on eBay often becomes the item’s selling price. It is increasingly common for flea market vendors to place a targeted advertisement on the Internet for each item they are selling online, all while running their business out of their homes. The effect on the advertising industry itself has been profound. In just a few years, online advertising has grown to be worth tens of billions of dollars annually. PricewaterhouseCoopers reported that US$16. 9 billion was spent on Internet marketing in the U.S. in 2006. This has had a growing impact on the electoral process. In 2008 candidates for President heavily utilized Internet marketing strategies to reach constituents. During the 2007 primaries candidates added, on average, over 500 social network supporters per day to help spread their message. President Barack Obama raised over US$1 million in a single day during his extensive Democratic candidacy campaign, largely due to online donors. Success in e-commerce requires marketing skills (or hiring someone with good marketing skills), hard work, and a good website/selling system.There are some good free tools out there to set up a store online, such as ZenCart. A free Zencart site includes everything you need to sell online and includes a system to track all of your orders, control inventory with your browser and process credit cards online without having to open a merchant account (using a paypal payment gateway) Getting a good site is just half the battle. Getting traffic to a new online site can be a challenge. The good thing is that there are alot of free things you can do to get a bunch of traffic to your site.You need to reach out to your existing customers and maintain a regular (at least monthly) e-mail list that you send to regularly. There is a free article you can get about this often-overlooked source at listautomater. com. You need to have good content on your site that is didactic to some degree that has relevant info for persons doing searches on the big 3 search engines. You need to do some work on what is becoming known as Web 2. 0 – Write blogs frequently on your site and if you can, get engaged in social networking sites like technorati, Facebook, MySpace, and Linkedin.Find out about social bookmarking sites like delicious and stumpledupon. Make posts with links back to your site on Squidoo (called a lens there) and Digg to get free content. Taking steps to get links back you your site from popular â€Å"relevent† websites is well worth the effort and can be done with little or no cost. You need to give value in order to attract traffic to your site so make sure you spend some time on this, as it is very important. There are also web consultation services out there that will coach you in the process and set up your web store -such as Affordable-E-Commerce. com. The Hurdles are certainly not financial ones, as you can get online with very little money. You need to have some time to do your homework or at the very least you need a good coaching service to help you on your journey. Take advantage of every free tool that you can out there like posting you tube or upstream videos on your site before paying for traffic. Make sure that you or your web service add google analytics to your site so you can track traffic to your site and can get important information like what people are entering on search engines to arrive on your site. With some time and effort, selling online can be fun and very profitable. It took some time to learn some of the tricks of the trade but its not like they are big secrets or anything. Don’t worry about the Hurdles. They may slow you down a little but keep on trying and you will succeed. The most important quality of any successful online merchant is persistence. Possible changes in future 1. Spam will be an issue for senders, but not recipients I get sent hundreds of Spam emails each day, but I see maybe three. Filter technology is working. And I haven’t found an important email in my Spam folder for months. Sorry, but your newsletter or email promotion won’t count as truly important for most people. There’s just too much financial interest in defeating Spam for it not to happen. And soon. The problem for marketers is avoiding the clever traps and filters laid for Spam. And that’s probably going to cost you money. So†¦ 2. Email marketers will divide into the haves and the have nots Think about likely best practices in a few years – conforming to authentication requirements, participation in various reputation-based programs, detailed analysis of email content and structure to meet the varying needs of different email clients and email provider services, on-the-fly behavioral segmentation and email customization, etc. tc. None of that is going to be cheap. Email marketing will still make companies a lot of money, but only given a reasonable investment of time and resources in the first place. 3. But there will still be room for the little guys Possibly because some clever company will find out ways of solving the above problems cheaply. Possibly because low delivery rates will still let you make a profit. But mostly because some small companies will still think faster than their larger counterparts. Will offer more value in their emails.And, above all, will talk with the real human voice which resonates best with recipients and that many larger marketing behemoths simply can’t cope with or replicate. 4. Email may merge with other forms of online communication Emails may be replaced with â€Å"messages. † We can’t keep on adding new communication channels and expect people to cope – we already have landlines, fax, mobile phones, email, IM, chat and more acronyms on their way. At some point aggregation has to occur, physically and strategically. Physically with tools that simply accepts messages from all sorts of elivery vehicles and presents them to the recipient in a single format they prefer. Strategically, we will not think of email as a standalone message vehicle, but look at our marketing from a generic viewpoint. How best to get the right message to the right person at the right time in the right place? How it gets there is flexible. The delivery mechanism may end up fairly irrelevant and be handled automatically by our marketing tools. 5. Email clients will get clever How about email clients that notice you never read the Acme Shoes newsletter and ask you if you want to be unsubscribed?Or organize your incoming email not by time of delivery, but by priority (based on your previous email reading habits. ) So the newsletters you always read are sitting at the top of the pile when you come back from a business trip. 6. Email service providers will get more sophisticated and integrated Given the complications involved in email marketing at the top tier level, we’ll get top tier services to address the problem. Total management solutions that are almost in place today, integrating all of the following in one handy package†¦ Email list management and hosting †¢Deliverability, authentication and reputation services †¢Metrics, response and website analytics †¢Reporting and strategic evaluation †¢Keeping the photocopier topped up with paper. CONCLUSION Today e- marketing is very popular in western developed world . In our country also with the spread of education and fast growing number of good earning professionals it is on boom. More and more companies are marketing goods and services through internet With the help of e-marketing marketers are capable of saving their precious money .No need to set up attractive expensive showrooms. they can escape from the Problems of channel management, but there are certain hurdles in this, the purchasers are unable to touch the goods Many consumers are hesitant to purchase items over the Internet because they do not trust that their personal information will remain private Low-speed Internet connections are another barrier. If companies build large or complicated websites, individuals connected to the Internet via dial-up connections or mobile devices experience significant delays in content delivery.The effect on the advertising industry itself has been profound. In just a few years, online advertising has grown to be worth tens of billions of dollars annually. In coming future anti spam laws will become more and more tougher. More customized way of product offering will come in near futureREFERENCES Marketing management, (kotler and keller) by Prentice hall Marketing management, (Ramaswamy and Namakumari) by Macmillan Services marketing (Rajendra nargundkar) by MacGraw-Hill The Hindustan times news paper www. marketingtitan. com How to cite E-Marketing Environment in Present Scenario, Papers

Implementation Marketing Strategy Practice -Myassignmenthelp.Com

Question: Discuss About The Implementation Marketing Strategy Practice? Answer: Introduction An organizations resource and its capabilities represent its competitive assets that can be used to compete and gain the ability to succeed in the market. The Hennes MauritzCompany operates in over 69 markets across 4700 stores with 114,586 numbers of employees. The brand stands to be $19 billion in the market. Human capital engaged in its production and managing process is hired from across the countries (About.hm.com 2018). Its main resource stands out to be its cross cultural employees working with the brand. The capabilities can be considered as its high responsiveness of the trends that it adapts to attract more of its customers (Arrigo 2018). It has a good purchasing power and utilizes its suppliers accordingly to achieve the target. The brand collaborates with best designers such as Balmain, which turns out to stand as the capability for the company. The company has a strong social media presence and uses long term advertising campaigns. VRIN Analysis VRIN framework stand for the analysis of valuable, rare, imitate and non substitutable. Valuable The brand has a strong culture involvement in its process with the management following non-hierarchical style which helps to generate innovation from within the organization which is valuable. The company has a strong adaptability to the new market environment with ensuring improvements assuming the given feedback of the customers with the help of media relationship; this is possible for its diverse workforce (Nadeem et al. 2015). Its advertising campaigns also help to grab the customers attention which is really important to HM to make it stand unique from its competitors. The competent leaders, strong corporate culture Persson familys legacy are the valuable of HM. In addition HM is the leading user of Organic cotton in the world. Rare The leadership of HM becomes rare with its market and brand positioning methods as compared to its competitors (Youell 2013). It is essential for every company to maintain its resources securely because the internal clients of the company are its main sources that needs to be distinguished from others to generate effective management. Its human resource is considered to be the organizations sustainable advantage. Encouraging experimentation, trial and error learning, decision making and trying of new ideas is rare to HM. Cost Imitate Procuring more cost in operating the store, purchasing the garments with its best designers across the world leads to temporary competitive advantage (Shen 2014). Similarly, brand and reputation cannot be imitated because the company has strong influence in its market across the world is considered to sustainable competitive advantage to the organization. The unique design of its stores are cost imitate and competitive advantageous also. Non Substitutable The human resource management, the family majority and long term membership leads to financial support and supply chain management are crucial departments in the organization that cannot be functionally substitutes (Li et al. 2014). All lead to sustainable competitive advantage of the organization along with the three generation of the Persson family contribution. HMs business model: fast-fashion and cheap and chic serves as a non-substitutable resource which can be termed as temporary competitive advantage. Value chain analysis Value chain is the set of activities taking place in an organization that creates product and service. The set of activities can be divided into two primary and supporting activities. Primary Activities In fashion industry it is important to have short lead time to benefit as the fashion products have short period of life. In the present time, the brand takes 3-6 weeks of lead after the completion of the garments by the designers. Hence, HM is aiming to cut its lead time with the help of effective logistics and advanced planning (About.hm.com 2018). It ensures that its distribution channels work efficiently as every country has its own distribution centre which distributes to the stores (Mo 2015). The distributions to online customers are delivered by the distribution centre itself .HM always had its best tried to attract the customers and build a strong value for its brand image. The company focuses to offer the best price with the best quality. Occupying a huge market that subsequently helps the brand to reduce its cost and then they collaborate with the suppliers of different markets to enable the production to take place in it lowest cost. The brand maintains to combine fashion and best possible price to concern more customer satisfaction. Support activities Being the second Europes cloth retailer company, HM has its main recourse as its material and labor (About.hm.com 2018). It can stand out to be a point where the small changes made by the company can affect its profit. The company does not own any factories where production can take place which creates problem by not giving any control over the production prices (Cortez et al. 2015). Instead the company works with independent suppliers. Many of its labors are from the poorest countries and garment production takes place there. This leads to a small advantage that it does not need to be dependent on its suppliers if any problem occurs. The European Situation The brand HM has acquired the market across the world in the clothing retailer and stands out to be the second biggest company in Sweden. The textile and fashion industry in European market has trend to increase in the present times focusing more on the wider variety of products with higher quality. The HM Company is also focusing to provide more affordable prices and make competitive advantage of attracting its customers by affordable prices all over the world and providing its employees the best working environment (About.hm.com 2018). This year the sales report stands out to show a little drop down of 11% in the sales percentage of the company (Ft.com, 2018). The company is focusing more to offer its customers the experience of online shopping. The HM operates with its unique brands listed as HM, COS, Monki, Weekday, Cheap Monday, other stories and ARKET. The company provides the best quality with affordable price since its beginning which let the company flourish throughout the world (Zawadzka 2015). Reference About.hm.com 2018 Welcome to the HM Group retrieved from: https://about.hm.com/en.html [Accessed on 10th February, 2018] Arrigo, E., 2018. The Key Role of Retail Stores in Fast Fashion Companies: The HM Case Study. InContemporary Case Studies on Fashion Production, Marketing and Operations(pp. 121-137). Springer, Singapore. Cortez, M.A., Tu, N.T., Van Anh, D., Ng, B.Z. and Vegafria, E., 2014. Fast fashion quadrangle: An analysis.Academy of Marketing Studies Journal,18(1), p.1. Ft.com. (2018).HM faces up to a new reality. [online] Available at: https://www.ft.com/content/9a942bc0-0cd5-11e8-8eb7-42f857ea9f09 [Accessed 10 Feb. 2018]. Li, Y., Zhao, X., Shi, D. and Li, X., 2014. Governance of sustainable supply chains in the fast fashion industry.European Management Journal,32(5), pp.823-836. Mo, Z., 2015. Internationalization process of fast fashion retailers: evidence of HM and Zara.International Journal of Business and Management,10(3), p.217. Nadeem, W., Andreini, D., Salo, J. and Laukkanen, T., 2015. Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers.International Journal of Information Management,35(4), pp.432-442. Shen, B., 2014. Sustainable fashion supply chain: Lessons from HM.Sustainability,6(9), pp.6236-6249. Youell, M. (2013). An Analysis of the Growth and Success of HM.How They Could Impact the Largest Swiss Watch Company, Swatch Group, 108. Zawadzka, S., 2015. Implementation of Marketing Strategies Practiced by Western and Eastern European Fashion Brands: HM and Reserved Case.